Awful Announcing
"The docuseries has become the most-viewed G League partnered content series of all time, proving our campaign messaging is already resonating with key audiences."
The Break hit the difficult target of featuring someone before they come to wide attention, then using that relationship well for extra access around something that got the subject wide attention.
"The docuseries was a perfect fit for the G League as it provides our fans a window into the lives of our players as they seek to achieve their ultimate goal of making it to the NBA."
