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International

Super Bowl LIV was up 79 percent in Canada, the most-watched Super Bowl ever there, boosted by the return of simsub

The average Canadian audience of 9.5 million viewers for Super Bowl LIV was an all-time record, and the return of simsub was important there.

By Andrew Bucholtz OnFeb 6, 2020 5
CBS

Super Bowl LIII final average viewership is 100.7 million including streaming, the lowest number since 2009

The all-inclusive average Super Bowl viewership was about five percent lower than last year.

By Andrew Bucholtz OnFeb 4, 2019 4
International

Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

By Andrew Bucholtz OnFeb 9, 2018 6
NBC

Super Bowl rating declines from previous years, but at a slower rate than rest of NFL season

Eagles-Patriots drew the lowest Super-Bowl ratings since 2010, while beating the rest of the postseason by a record margin.

By Alex Putterman OnFeb 5, 2018 2
NBC

Since getting NFL rights back, NBC has had far closer Super Bowl games than any other network

NBC's three Super Bowl games since getting rights back in 2006-07 have been decided by four points each. Over that span, Super Bowl broadcasts on Fox have been decided by an average of 12.5 points, and Super Bowl broadcasts on CBS have been decided by an average of 9.75 points.

By Andrew Bucholtz OnJan 30, 2018 3

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