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Archives

Philadelphia Eagles running back Saquon Barkley

Official Super Bowl number affirms record-setting audience, at least on paper

It's fair to call this Super Bowl a RINO (record in name only).

By Drew Lerner OnFeb 11, 2025 0
Eagles players celebrating their Super Bowl LIX victory over the Chiefs

Fox Super Bowl LIX coverage sets all-time viewership record despite blowout, aided by measurement changes, Tubi

Tubi alone counted for 13.6 million average viewers here.

By Andrew Bucholtz OnFeb 10, 2025 0
Super Bowl LIX logo

Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion

Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.

By Andrew Bucholtz OnFeb 3, 2025 0
Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs tight end Travis Kelce (87) celebrates with girlfriend Taylor Swift after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Super Bowl LVIII sees record-setting women’s viewership, ratings

Super Bowl 58 set astronomical ratings for broadcast television, and the event saw record-setting women's viewership.

By Chris Novak OnFeb 13, 2024 3
The logo for Super Bowl LVIII in Las Vegas. (Allegiant Stadium.)

Ads for next NFL title game selling fast: ‘If you want Super Bowl—now!’

CBS is reportedly seeking an average of $6.5 million for 30-second spots, similar to what Fox charged last year.

By Andrew Bucholtz OnJul 13, 2023 0
The Chiefs celebrate their Super Bowl LVII win.

NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII

This survey suggests a gain from  the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).

By Andrew Bucholtz OnFeb 28, 2023 2
The Super Bowl LIV celebration.

Super Bowl LIV was up 79 percent in Canada, the most-watched Super Bowl ever there, boosted by the return of simsub

The average Canadian audience of 9.5 million viewers for Super Bowl LIV was an all-time record, and the return of simsub was important there.

By Andrew Bucholtz OnFeb 6, 2020 5
Super Bowl LIII ended poorly for the Rams, and for the ratings.

Super Bowl LIII final average viewership is 100.7 million including streaming, the lowest number since 2009

The all-inclusive average Super Bowl viewership was about five percent lower than last year.

By Andrew Bucholtz OnFeb 4, 2019 4
CTV's Super Bowl contest promo.

Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

By Andrew Bucholtz OnFeb 9, 2018 6
super bowl ratings-eagles patriots-nick foles

Super Bowl rating declines from previous years, but at a slower rate than rest of NFL season

Eagles-Patriots drew the lowest Super-Bowl ratings since 2010, while beating the rest of the postseason by a record margin.

By Alex Putterman OnFeb 5, 2018 2
A Super Bowl XLIX promo

Since getting NFL rights back, NBC has had far closer Super Bowl games than any other network

NBC's three Super Bowl games since getting rights back in 2006-07 have been decided by four points each. Over that span, Super Bowl broadcasts on Fox have been decided by an average of 12.5 points, and Super Bowl broadcasts on CBS have been decided by an average of 9.75 points.

By Andrew Bucholtz OnJan 30, 2018 3

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