Super Bowl LXI Archives

Disney Super Bowl ad slots fetching $9M per, short of $10M asks

That rate would still exceed NBC's average of around $8 million per spot in February.

ESPN is taking over Santa Monica Pier for their first Super Bowl broadcast at Super Bowl LXI in February 2027.

The past two Super Bowls have aired on Telemundo.

ESPN is continuing their Super Bowl LXI ad campaign with a callback to the classic This is SportsCenter vibes.

Advertisers are pushing back at the $10 million ask for a 30-second Super Bowl LXI spot.

"If you reached through my computer screen right now and handed me a contract to continue my time at ESPN, I would sign it"

McAfee has had success with his "Field Pass" telecasts during the College Football Playoff.

Photo by Mpu Dinani / ESPN Images

ESPN

News

"Chest will be out for all of us"

ESPN will stage "The Handoff," a 24-hour event at SoFi Stadium and Disneyland beginning Feb. 8 to preview its first Super Bowl broadcast in 2027.

"Have you seen the script, do you know who’s gonna play in that one? I saw it"

"We wanted to give our amazing and loyal fans plenty of opportunity to prepare to be in Daytona Beach for the excitement"

"I can’t wait to do it next year"

“I feel like we are not in the same conversation with Fox and CBS relative to our overall game presentation."

A video from Jeeter and National Lampoon released Sunday involves Ricky Williams, Calvin Johnson, and a shot at Roger Goodell.

"If we didn’t, I think I’d have a problem with those two fellows."