Super Bowl LII Archives

Anheuser-Busch is going to have more Super Bowl commercials this year than ever before

Anheuser-Busch will have five and a half minutes of commercials during Super Bowl LII.

Verizon streamed Super Bowl LII in virtual reality on a 5G connection, but only a few people saw it

Only about 20 people got to watch, and had to take turns doing so.

Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

Sarah Spain’s interview of Mike Missanelli about Philadelphia celebrations led to a bizarre Twitter feud

Spain asked Missanelli about vandalism around the celebrations, and Missanelli objected. He then replayed that clip on his show, leading to a Twitter feud.

NBC’s production of Super Bowl LII was practically flawless, making missteps stand out

Usually on top of their games, Al Michaels and Cris Collinsworth had an off-night.

The 5 worst Super Bowl LII commercials: MLK sells trucks, Diet Coke dancing, things under beds

Using a civil rights icon to sell a product will never go over well.

The 10 best Super Bowl LII commercials: It was a Tide ad, guac without chips and getting old

If Nick Foles wasn't Super Bowl MVP, Tide had a case for the award.

There’s a case for Property Brothers and The New Celebrity Apprentice as more efficient ad buys than the Super Bowl

Friends, Property Brothers, Restaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.

Fred Gaudelli, producing his sixth Super Bowl, says he still gets butterflies about the game: “A thousand percent yes.”

Even a long run of Super Bowl broadcasts doesn't fully eliminate nervousness.

Cris Collinsworth planned to work in tax law after the NFL, was let go by NBC after his first four games after demanding...

“[Broadcasting] seemed like a good go-between, a way to make a little money while I was finishing school. But somehow, I’m still doing it.’’

NBC’s Dan Lovinger says no advertisers declined Super Bowl over protests, as the game “transcends the league itself”

"Nobody that we’ve approached has said we’re not interested because of what’s going on. The Super Bowl transcends the league itself and all of those things that have come up in the past year and a half. I think advertisers recognize that."

DAZN’s Paulo Senra talks sending Canadian fans to Boston and Philadelphia for Super Bowl, plus their NFL service’s evolution

Senra spoke to AA about sending Canadian fans to watch the Super Bowl in the Eagles' and Patriots' hometowns, plus how DAZN has responded to the criticisms of its streaming product in Canada this fall and how they're working to improve.

Since getting NFL rights back, NBC has had far closer Super Bowl games than any other network

NBC's three Super Bowl games since getting rights back in 2006-07 have been decided by four points each. Over that span, Super Bowl broadcasts on Fox have been decided by an average of 12.5 points, and Super Bowl broadcasts on CBS have been decided by an average of 9.75 points.

Super Bowl survey respondents say they get most of their NFL news from sports TV, a long way from the Horowitz-Fox vision

"54% get news or information about the NFL from sports TV channels (i.e. ESPN), 41% from sports news websites, and 38% from social media."

After Hail Mary stay isn’t granted, Canadians can again watch U.S. Super Bowl ads, but Bell offers $300K in prizes to choose CTV...

Bell won't be able to use simsub to block U.S. Super Bowl ads this year, but they're offering prizes to viewers who stick with CTV.

NBC is partnering with Complex and BuzzFeed to produce food-related digital shows before Super Bowl LII

Can Von Miller take the heat?

Thanks to Super Bowl and the Olympics, NBC expected to collect $1.4 billion in revenue

NBC’s aggressive ad sales helps the network to make a lot of money