Fox Thanks to first Super Bowl OT, Fox is able to pull in $500 million in ads Four ads air in OT including one with Olivia Munn
HOUSTON, TX – FEBRUARY 05: Tom Brady #12 of the New England Patriots celebrates after defeating the Atlanta Falcons 34-28 in overtime during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Mike Ehrmann/Getty Images) Fox Super Bowl LI draws 111.3 million TV viewers, 5th best overall, but down from SB 50