NBC Sports president: Sunday night strategy ‘easy concept’ for viewers to understand
"You know before the work week begins and you’re a little weary on Sunday night, you can turn your channel to NBC and get a game that’s worthy of your attention."
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Lenny Kravitz to be the Carrie Underwood of NBC’s ‘Sunday Night Basketball’
Kravitz will record an opening number for the network's premier NBA package.
‘Basketball Night in America’ to air on-site for ‘Sunday Night Basketball’ games
Maria Taylor will host the one-hour studio show on-site each week when Sunday Night Basketball launches in February.
NBC announces NBA plans, including season opener, Peacock debut and ‘Sunday Night Basketball’
The NBA will return to NBC airwaves on Oct. 21.
Report details significant role for Mike Tirico in NBC’s NBA package
Tirico's role in NBC's NBA coverage will be similar to his role in the NFL coverage.
