Sports Illustrated: The Party Archives - Awful Announcing

Guy Fieri on a float at his “Guy Fieri’s Flavortown Tailgate,” in partnership with Medium Rare. (Alive Coverage for Medium Rare.)

Advertising

How Medium Rare took Sports Illustrated, Shaq, and Guy Fieri’s brands to the public at Super Bowl LIX

Sports Illustrated’s ‘SI The Party’ returns to Super Bowl weekend, continues Authentic Brands branding push

This party reflects a lot of what Authentic is trying to do with SI.