softball Archives

AUSL viewership up, but still modest for ESPN

AUSL viewership increased by 88% this season across ESPN, ESPN2, and ESPNU, though the league still failed to eclipse an average of 150,000 viewers.

ESPN covers all angles of Oregon softball pitcher firing clump of dirt into catcher’s eye

"Are you kidding me?"

Stanford’s NiJaree Canady (24) pitcher ches during a Women’s College World Series softball game between the Stanford Cardinal and the UCLA Bruins at Devon Park in Oklahoma City, Sunday, June 2, 2024. Stanford won 3-1.

NCAA

NiJaree Canady’s record-setting NIL deal breaks new ground for softball

Syndication: The Oklahoman

ESPN

Will Women’s College World Series softball fans transition to the professional game?

Oklahoma players celebrate their WCWS four-peat. (Bryan Terry/The Oklahoman, via USA Today Sports.)

ESPN

Strong WCWS ratings latest example of how ESPN’s NCAA bundle deal was a steal

Oklahoma’s Jordy Bahl (98) celebrates with Rylie Boone (0), Tiare Jennings (23) and Jayda Coleman (24) following a softball game between the Oklahoma Sooners and Stanford in the Women’s College World Series at USA Softball Hall of Fame Stadium in in Oklahoma City, Monday, June, 5, 2023.

NCAA

Why softball shouldn’t be forgotten in the women’s sports boom

TV and Streaming Viewing Picks for May 17, 2024: how to watch NCAA Softball Tournament

The beginning of the NCAA Softball Tournament has double elimination series all over the country.

MLB Network to air live college softball games for first time with DI Leadoff Classic

"Airing live college softball on MLB Network for the first time is a positive step forward overall and is certainly a defining moment for the future of this partnership with NFCA."

May 27, 2023; Las Vegas, Nevada, USA; Las Vegas Aces forward Aja Wilson (22) reacts during the second quarter against the Los Angeles Sparks at Michelob Ultra Arena. Mandatory Credit: Lucas Peltier-USA TODAY Sports

College Basketball

2023 was a record-breaking year for women’s sports; 2024 will be bigger

While some say dynasties are bad for sports, the ratings say otherwise

There’s no solid evidence from a viewership standpoint to suggest that dynasties and dominance are bad for the game.

Jun 5, 2023; Oklahoma City, OK, USA; Florida State Seminoles shortstop Josie Muffley (10) hits a single in the seventh inning against the Tennessee Lady Vols during the semifinal game at OGE Energy Field at the USA Softball Hall of Fame Complex. Mandatory Credit: Brett Rojo-USA TODAY Sports

ESPN