AUSL championship becomes most-watched professional softball game ever
The championship game between the Utah Talons and Chicago Bandits averaged 732,000 viewers.
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Holly Rowe reveals Texas softball player’s wild ladybug-eating superstition
"She has a superstition dating back to childhood that if she sees a ladybug, she eats it for good luck. Swallows it whole."
Power outage temporarily cuts ABC feed to Texas Tech-Tennessee WCWS softball game
Holly Rowe briefly started a live stream of the game on her Instagram account, providing play-by-play commentary.
AUSL viewership up, but still modest for ESPN
AUSL viewership increased by 88% this season across ESPN, ESPN2, and ESPNU, though the league still failed to eclipse an average of 150,000 viewers.
NiJaree Canady’s record-setting NIL deal breaks new ground for softball
Will Women’s College World Series softball fans transition to the professional game?
Strong WCWS ratings latest example of how ESPN’s NCAA bundle deal was a steal
Why softball shouldn’t be forgotten in the women’s sports boom
TV and Streaming Viewing Picks for May 17, 2024: how to watch NCAA Softball Tournament
The beginning of the NCAA Softball Tournament has double elimination series all over the country.
MLB Network to air live college softball games for first time with DI Leadoff Classic
"Airing live college softball on MLB Network for the first time is a positive step forward overall and is certainly a defining moment for the future of this partnership with NFCA."
2023 was a record-breaking year for women’s sports; 2024 will be bigger
While some say dynasties are bad for sports, the ratings say otherwise
There’s no solid evidence from a viewership standpoint to suggest that dynasties and dominance are bad for the game.
