WNBA’s national TV viewership was up more than 20 percent over last season
The league said it had the most total unique viewers since 2008.
The league said it had the most total unique viewers since 2008.
"Where we think there’s a fit with our local footprint and league or a series of teams, we’re absolutely ready to do a deal."
Scripps Sports' first national media rights deal is with the WNBA.
“We see the right live sports as an unparalleled opportunity to drive the value of our linear television streams even higher."
While there is potential in Scripps Sports, ION's broadcast strategy will need to be revamped for it to succeed.
A new player is entering the market for local sports.
The National Spelling Bee had aired on ESPN's platforms since 1994.