AT&T launches over-the-top “AT&T TV” in 10 markets, plans to unveil the new “workhorse” service nationally by end of year
"It literally takes the customer acquisition cost and cuts it in half."
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AT&T CEO Randall Stephenson says Sunday Ticket exclusivity “should remain as we go forward on DirecTV”
“The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV. We’re heavily invested in the NFL on DirecTV.”
