Paramount+ strikes deal to become home of PBR ‘Unleash The Beast’ tour
The agreement begins with the start of the 2026 season on Dec. 12.
Archives
PBR beats Yankees playoff audience with help from NFL lead-in
The circuit had its most-watched event ever, averaging 2.71 million viewers on CBS.
PBR announces new multi-year agreement with The CW
“PBR on The CW brings a whole new level of grit, adrenaline, and edge-of-your-seat action to bull riding fans nationwide."
Fox Nation entering live sports with PBR media rights deal
"We could not ask for a better partner to kick off our first foray into live sports."
WWE streamed PBR events, showing off TKO synergies
Will we see more PBR integration with WWE going forward?
PBR breaks away from Dr. Phil’s media company amid dispute
Merit Street Media has withheld media rights fees from the circuit.
Reporter asks Dana White to get ‘Cowboy’ Cerrone to brand her, tells Ariel Helwani to ‘get bent’ for his criticism
Bull riding docuseries ‘The Ride’ headed to Prime Video, covering inaugural PBR Team Series
"From their homes, through the locker room, and ultimately into the bucking chute on top of a 2,000 pound bull, The Ride captures these modern-day gladiators like never before."
Watch: trailer for new Netflix sports doc, “Fearless,” on Brazilian PBR riders
Sports documentaries are experiencing a significant expansion, with outlets from ESPN to HBO to Showtime to Epix to...
