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BetMGM and X logos.

Twitter/X strikes gambling partnership with BetMGM

BetMGM's deal here is a sharp contrast to recent advertising moves around Twitter/X.

By Andrew Bucholtz OnJan 26, 2024 2
A G League "The Break" trailer graphic.

G League’s George Wilson on ‘The Break’ docuseries: ‘We’re constantly seeking to meet our fans where they are.’

"The docuseries was a perfect fit for the G League as it provides our fans a window into the lives of our players as they seek to achieve their ultimate goal of making it to the NBA."

By Andrew Bucholtz OnDec 7, 2022 0
The Athletic's "No Offseason" offseason WNBA hub.

The Athletic doubling women’s sports coverage through partnership with Google

Google is helping to fund a major expansion of women's sports coverage at The Athletic, an interesting bet.

By Andrew Bucholtz OnNov 22, 2022 4
The Twitter-ESPN Front Page Tweets partnership.

Twitter and ESPN have partnered for a CFP “Twitter Tribune” championship newspaper, featuring submitted fan tweets

The newspaper here will be distributed at the CFP championship Monday, and will feature selected submitted tweets from fans.

By Andrew Bucholtz OnJan 5, 2022 0
TexAgs announced a partnership with The Athletic.

The Athletic signs an intriguing partnership with TexAgs, which will see both outlets provide some content to each other

“I know you guys know everything that's going on at Texas A&M, and that's really what The Athletic is about is owning a beat. There wasn't anyone else we could go to where we say, 'We own this beat.'”

By Andrew Bucholtz OnJul 16, 2019 0
VividSeats office

ESPN makes VividSeats its “official ticketing partner”

ESPN has signed an exclusive ticket partnership deal with Chicago-based VividSeats.

By Andrew Bucholtz OnFeb 16, 2017 0

ESPN – NBC Olympics highlights deal collapses after two days over ad issues

The deal ESPN struck with NBC to show Olympic highlights online while directing viewers to NBC’s official streams...

By Andrew Bucholtz OnAug 11, 2016 0

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