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Archives

Super Bowl LIX logo

Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion

Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.

By Andrew Bucholtz OnFeb 3, 2025 0

Nielsen increasing out-of-home viewing tracking, which is great for live sports

Nielsen's out-of-home viewing is expected to get a bump in the next year.

By Joe Lucia OnFeb 2, 2024 0
liv golf logo

LIV Golf teams with ReachTV for live Friday coverage and highlights on screens in airports and hotels

There's now a new way for travelers to watch LIV Golf's Friday action.

By Andrew Bucholtz OnJul 7, 2023 0
Carlos Dunlap (8) and the Chiefs celebrate a Super Bowl LVII win.

Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction

It turns out Fox did set that record after all.

By Andrew Bucholtz OnMay 2, 2023 1
The Chiefs celebrate their Super Bowl LVII win.

NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII

This survey suggests a gain from  the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).

By Andrew Bucholtz OnFeb 28, 2023 2
A DirecTV for Business/MLS Season Pass graphic.

DirecTV for Business adds MLS Season Pass, making MLS games available to bars, restaurants, hotels and more

"We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties."

By Andrew Bucholtz OnFeb 16, 2023 0
North Carolina's Caleb Love against Duke.

North Carolina’s Final Four win over Duke was most-watched men’s semifinal since 2017

The 16.3 million average audience for UNC-Duke by fast nationals and streaming metrics is expected to go up even further once out-of-home viewing is factored into the final TV numbers.

By Andrew Bucholtz OnApr 3, 2022 0

Nielsen admits to undercounting “out-of-home” viewers for more than a year

TV executives were already sour on Nielsen. That sentiment isn't likely to change now.

By Ian Casselberry OnDec 24, 2021 4
ReachTV

ReachTV signs a deal to air national NFL games across 2,500 owned-and-operated screens in 85 U.S. airports

"This new deal allows us to ensure that those traveling on game day are able to enjoy the NFL on their travel journey. Using our ReachTV broadcast technology, we can ensure that travelers on the way from Philadelphia are able to see the Eagles or from Minneapolis can watch the Vikings while they wait for their flight."

By Andrew Bucholtz OnSep 9, 2021 0

After network complaints, Nielsen will stick to original out-of-home measurement plan this fall

Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.

By Jay Rigdon OnJul 10, 2020 0
Michigan bar

TV execs are reportedly trying to get leagues and networks not to release overnights this fall thanks to Nielsen OOH changes

Overnight sports ratings may not be available this fall if these executives are successful.

By Andrew Bucholtz OnAug 21, 2019 0

Thanks to out-of-home viewing, sports sees an increase in overall ratings

Sports sees a 9% ratings increase thanks to out-of-home viewing

By Ken Fang OnAug 7, 2017 2
Turner Broadcasting's headquarters in Atlanta.

Turner Sports signs Nielsen out-of-home deal, NFL Network “close”

Turner Sports is the latest to sign on for out-of-home measurement.

By Andrew Bucholtz OnJul 27, 2017 1
The Dallas Cowboys' Club at DFW International, one of many potential out-of-home viewing locations.

Fox, ESPN say out-of-home boosted ratings by up to 40 percent, may increase Friday games

ESPN and Fox have seen big gains for both events and studio programming from counting out-of-home viewing.

By Andrew Bucholtz OnJul 17, 2017 2
ESPN old logo

ESPN becomes Nielsen’s first client for new out-of-home ratings service

ESPN now gets to know how many people are watching in bars and restaurants

By Ken Fang OnApr 11, 2017 2

Report has Netflix second-most watched in hotels, ESPN third

Offering ESPN has long been important for hotels, and recent data suggests ESPN is still one of the...

By Andrew Bucholtz OnJan 20, 2017 1
Michigan bar

Nielsen to launch out-of-home metrics for bars, gyms, etc, and ESPN is thrilled

Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...

By Andrew Bucholtz OnOct 26, 2016 4

U.S.-Colombia up 30 per cent with out-of-home data, 62 per cent in 18-to-34

The growing movement to try and measure out-of-home U.S. audiences may be even more important for broadcasters than...

By Andrew Bucholtz OnJun 14, 2016 0

ESPN/Fox plan to finally count bar and gym viewers

A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...

By Andrew Bucholtz OnMay 18, 2016 3

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