After network complaints, Nielsen will stick to original out-of-home measurement plan this fall
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
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TV execs are reportedly trying to get leagues and networks not to release overnights this fall thanks to Nielsen OOH changes
Overnight sports ratings may not be available this fall if these executives are successful.
Thanks to out-of-home viewing, sports sees an increase in overall ratings
Sports sees a 9% ratings increase thanks to out-of-home viewing
Turner Sports signs Nielsen out-of-home deal, NFL Network “close”
Turner Sports is the latest to sign on for out-of-home measurement.
Fox, ESPN say out-of-home boosted ratings by up to 40 percent, may increase Friday games
ESPN and Fox have seen big gains for both events and studio programming from counting out-of-home viewing.
ESPN becomes Nielsen’s first client for new out-of-home ratings service
ESPN now gets to know how many people are watching in bars and restaurants
Report has Netflix second-most watched in hotels, ESPN third
Offering ESPN has long been important for hotels, and recent data suggests ESPN is still one of the...
Nielsen to launch out-of-home metrics for bars, gyms, etc, and ESPN is thrilled
Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...
U.S.-Colombia up 30 per cent with out-of-home data, 62 per cent in 18-to-34
The growing movement to try and measure out-of-home U.S. audiences may be even more important for broadcasters than...
ESPN/Fox plan to finally count bar and gym viewers
A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...
