Awful Announcing
The 16.3 million average audience for UNC-Duke by fast nationals and streaming metrics is expected to go up even further once out-of-home viewing is factored into the final TV numbers.
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
"This new deal allows us to ensure that those traveling on game day are able to enjoy the NFL on their travel journey. Using our ReachTV broadcast technology, we can ensure that travelers on the way from Philadelphia are able to see the Eagles or from Minneapolis can watch the Vikings while they wait for their flight."
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
Overnight sports ratings may not be available this fall if these executives are successful.
Sports sees a 9% ratings increase thanks to out-of-home viewing
Turner Sports is the latest to sign on for out-of-home measurement.
ESPN and Fox have seen big gains for both events and studio programming from counting out-of-home viewing.
ESPN now gets to know how many people are watching in bars and restaurants
Offering ESPN has long been important for hotels, and recent data suggests ESPN is still one of the...
Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...
The growing movement to try and measure out-of-home U.S. audiences may be even more important for broadcasters than...
A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...
