Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction
It turns out Fox did set that record after all.
It turns out Fox did set that record after all.
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
"We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties."
The 16.3 million average audience for UNC-Duke by fast nationals and streaming metrics is expected to go up even further once out-of-home viewing is factored into the final TV numbers.
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
"This new deal allows us to ensure that those traveling on game day are able to enjoy the NFL on their travel journey. Using our ReachTV broadcast technology, we can ensure that travelers on the way from Philadelphia are able to see the Eagles or from Minneapolis can watch the Vikings while they wait for their flight."
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
Overnight sports ratings may not be available this fall if these executives are successful.
Sports sees a 9% ratings increase thanks to out-of-home viewing
Turner Sports is the latest to sign on for out-of-home measurement.
ESPN and Fox have seen big gains for both events and studio programming from counting out-of-home viewing.
ESPN now gets to know how many people are watching in bars and restaurants
Offering ESPN has long been important for hotels, and recent data suggests ESPN is still one of the...