U.S. women’s basketball opening win in Paris draws 3 million viewers for NBC
The viewership number is higher than all but four WNBA games ever.
The viewership number is higher than all but four WNBA games ever.
That's a bit concerning for NBCUniversal as the 2018 Winter Games were the least-watched Olympics ever.
"So net-net, with all this bad luck, we’re going to be profitable on Olympics, which we’re very happy with, and we’re very happy with the product."
The folks in San Diego, Austin and West Palm Beach like winter sports more than you'd think.