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Steph Curry and LeBron James during a USA Basketball Olympic clash on July 28, 2024.

Giant men’s basketball number fits with overall impressive Sunday Olympics viewership for NBC

The U.S.-Serbia men's basketball clash beat the U.S. team's gold-medal game in Tokyo, as well as an NBA Finals game this year.

By Andrew Bucholtz OnJul 29, 2024 2
Caitlin Clark with the Indiana Fever during a June 10 game. (David Butler II-USA Today Sports)

Olympics

Caitlin Clark-Olympics discourse on marketing misses the point

CBC Olympic ratings rose in PyeongChang, while NBC ratings fell.

While NBC Olympic ratings dropped for the PyeongChang Games, CBC Olympic ratings again rose

CBC's average primetime audience rose to 3 million for the PyeongChang Olympics, up from the 2.7 million they had in Sochi. Over 85 per cent of the Canadian population watched some of the Games. That's a contrast to the declines NBC has seen.

By Andrew Bucholtz OnMar 7, 2018 0

2018 PyeongChang Games are the least-watched Olympics ever

PyeongChang averaged a 17% drop in ratings compared to Sochi in 2014

By Ken Fang OnFeb 27, 2018 4

NBC “made over $250 million in Rio” despite down Olympic ratings, criticism

While NBC’s primetime Olympic ratings were down 17 per cent overall and 25 per cent in the 18-49...

By Andrew Bucholtz OnSep 14, 2016 48

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