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Indiana Fever guard Caitlin Clark (22) celebrates after scoring a 3-pointer Tuesday, June 17, 2025, during a game between the Indiana Fever and the Connecticut Sun at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Connecticut Sun, 88-71.

Christine Brennan fuels wild theory Caitlin Clark could start own league

"It's fascinating and it's doable because of the void in the vacuum of leadership the WNBA continues to exhibit."

By Sam Neumann OnJun 29, 2025 0
Scottie Scheffler's mugshot

Nike ad pokes fun at Scottie Scheffler arrest

"Guilty."

By Ben Axelrod OnMay 19, 2025 0
Caitlin Clark

Bill Maher calls Nike’s Super Bowl ad ‘zombie lie’ about women’s sports

"When was the last time a woman was told: ‘You can’t do this?' Who are these imaginary mean old men of the patriarchy?”

By Arthur Weinstein OnFeb 15, 2025 0
A modified Hollywood sign image from a Gatorade ad for Luka Dončić's Lakers' debut.

Luka Dončić’s Lakers’ debut saw Gatorade, Nike, the team, and the fans go all-out

From big brands to ESPN, team, and fans' moves, Dončić's L.A. debut drew a ton of attention.

By Andrew Bucholtz OnFeb 11, 2025 0
Nike Super Bowl commercials women's sports

Nike’s inspirational women’s sports message tops best Super Bowl commercials

Caitlin Clark, A'ja Wilson, Sabrina Ionescu, etc. show us how to win against the doubters.

 

By Michael Grant OnFeb 10, 2025 0
Jalen Hurts shoes X post

NFL social media team deletes Jalen Hurts shoes post after league fines QB

"The NFL tweeting this, fining him … then deleting the original tweet is the most on brand thing for them ever."

By Arthur Weinstein OnDec 21, 2024 0
Sep 15, 2023; Eugene, OR, USA; The swoosh logo at Nike Eugene. Mandatory Credit: Kirby Lee-USA TODAY Sports

More difficult days ahead for Nike as they re-invest in sports marketing

Nike has seen a precipitous fall in its stock in recent times, but new CEO Elliott Hill signaled things may get worse before they get better.

By Daniel Kaplan OnDec 20, 2024 0
Kiyan Anthony, Carmelo Anthony's son, MaxPreps' No. 32 2025 recruit, and EYBL Scholastic participant, warms up at the Peach Jam in North Augusta, SC on July 18, 2024.

NBA app to stream all EYBL Scholastic Showcase games and some Chosen-1 Invitational games for free

The NBA app will stream all five EYBL games this weekend, plus two Chosen-1 Invitational games.

By Andrew Bucholtz OnDec 11, 2024 0
Nike-owned crypto fashion brand RTFKT announced that it's ceasing operations in January 2025.

Crypto fashion brand RTFKT announces closure three years after being bought by Nike

"RTFKT isn't ending. It's becoming what it was always meant to be -- an Artifact of cultural revolution."

By Ben Axelrod OnDec 2, 2024 0
Mar 9, 2024; Durham, North Carolina, USA; ESPN basketball commentator Jay Williams (front left) greets Duke students prior to a game between the North Carolina Tar Heels and the Duke Blue Devils at Cameron Indoor Stadium.

Jay Williams aims weird Cooper Flagg marketing seminar at Kentucky fans

"Get ready; regardless of whether you won the game or not, they're still going to sell Cooper Flagg because he's selling the sport."

By Sam Neumann OnNov 15, 2024 0
LeBron James and Bronny James

Dan Le Batard: LeBron, Bronny James moment felt ‘manufactured’

"I like having warm, fuzzy moments, but I like them to be natural and not feel like they're fabricated."

By Arthur Weinstein OnOct 23, 2024 0
Jul 16, 2024; Arlington, Texas, USA; American League pitcher Emmanuel Clase of the Cleveland Guardians (48) pitches in the ninth inning during the 2024 MLB All-Star game at Globe Life Field. Mandatory Credit: Kevin Jairaj-USA TODAY Sports

MLB actually listens to fans, eliminates All-Star game-specific uniforms

The league is also making adjustments to teams' regular-season uniforms.

By Ben Axelrod OnSep 30, 2024 4
Oregon head coach Dan Lanning

Dan Lanning fires back at Kirby Smart over NIL comment at SEC Media Days

"I think it's impressive that guys like Kirby Smart have been signing the number one class in the nation without any NIL money."

By Reice Shipley OnJul 25, 2024 0
Jun 5, 2024; Miami Gardens, FL, USA; Miami Dolphins wide receiver Odell Beckham Jr. (3) looks on during mandatory minicamp at Baptist Health Training Complex. Mandatory Credit: Sam Navarro-USA TODAY Sports

Odell Beckham Jr. and Nike both claim victory in $20 million lawsuit against each other

As often seems to be the case, the true winner was the lawyers.

By Ben Axelrod OnJul 19, 2024 0
Sep 29, 2023; Arlington, Texas, USA; Las Vegas Aces forward A'ja Wilson (22) walks off the court after the Aces victory over the Dallas Wings during game three of the 2023 WNBA Playoffs at College Park Center. Mandatory Credit: Jerome Miron-USA TODAY Sports

A’ja Wilson blasts Just Women’s Sports for video lampooning her shoe logo

"This is lame asf coming from a site that is supposed to be for 'us.'"

By Arthur Weinstein OnJun 26, 2024 2
May 3, 2024; Dallas, Texas, USA; The shoes of Indiana Fever guard Caitlin Clark (22) before the game against the Dallas Wings at College Park Center. Mandatory Credit: Kevin Jairaj-USA TODAY Sports

WNBA sponsor Nike criticized for ‘week without hoops’ social media post

Nike, which has drawn attention for WNBA sponsorship deals, erroneously proclaimed a "week without hoops" ahead of the NBA Finals.

By Ben Axelrod OnMay 31, 2024 0
Stephen Curry Caitlin Clark

Stephen Curry reportedly involved in Under Armour’s Caitlin Clark pitch

Clark chose a lucrative Nike endorsement deal despite facing a strong push from Under Armour, including Stephen Curry.

By Sam Neumann OnApr 18, 2024 1
Sep 29, 2023; Arlington, Texas, USA; Las Vegas Aces forward A’ja Wilson (22) is interviewed after the Aces victory over the Dallas Wings during game three of the 2023 WNBA Playoffs at College Park Center. Mandatory Credit: Jerome Miron-USA TODAY Sports

WNBA

It’s time for Nike and others to catch up with A’ja Wilson’s true starpower

Aaron Judge with visible sweat stains.

Nike admits visible sweat issues with MLB uniforms, says they’re ‘testing different options’

Nike says they're "testing different options to lessen the moisture-related aesthetic color differences."

By Andrew Bucholtz OnApr 4, 2024 3
Fanatics CEO Michael Rubin in February 2024 at the NBA All-Star Game.

Fanatics CEO Michael Rubin on MLB uniforms: ‘We’re doing everything as we’ve been told and we’re getting the s*** kicked out of us.’

"A difficult position for us - we're doing everything as we’ve been told and we’re getting the shit kicked out of us. So that’s not fun."

By Andrew Bucholtz OnMar 1, 2024 8
Feb 14, 2024; Boston, Massachusetts, USA; Boston Celtics forward Jayson Tatum (0) drives the ball against Brooklyn Nets guard Dennis Smith Jr. (4) in the first half at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports

NBA cancels viral promo offering free League Pass for 12 months

"RIP Free League Pass Promo."

By Ben Axelrod OnFeb 16, 2024 0

MLB

MLB players, media rip new Nike/Fanatics jerseys

NFL

The 20 greatest Super Bowl commercials of all time

ESPN Nike jackets

Nike jackets featured on ESPN during NFL Playoff game were not product placement

The Nike jackets worn on-air by Joe Buck and Troy Aikman on Saturday were not from a product placement deal.

By Joe Lucia OnJan 26, 2024 2
Tiger Woods is parting ways with Nike.

Tiger Woods parts ways with Nike after 27 years

Woods signed with Nike when he turned pro at 21. Now, he's moving on.

By Andrew Bucholtz OnJan 8, 2024 3

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