Nielsen hasn’t counted hundreds of thousands of live sports viewers over streaming delays, costing networks tens of millions
Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.
Archives
December cable coverage estimates suggest ESPN and FS1 have lost almost a million homes this year
ESPN dropped an estimated 100,000 subscribers from November to December, 274,000 from August to December, and 916,000 since February. FS1 has lost an estimated 775,000 since February.
ABC joins Nielsen’s out-of-home viewing measurement service
ABC joins ESPN, Turner and Fox Sports in getting out-of-home viewership measured
Nielsen launches esports measurement division to track audience, sponsorship, investments
It's been hard to compare esports audiences to traditionally-measured sports, but Nielsen is hoping to change that.
Thanks to out-of-home viewing, sports sees an increase in overall ratings
Sports sees a 9% ratings increase thanks to out-of-home viewing
August cable coverage estimates see ESPN down from March and FS1 up, but ESPN still ahead
ESPN is down from March, and FS1 is up, but ESPN still has an estimated 87,217,000 subscribers to FS1's 84,421,000.
Turner Sports signs Nielsen out-of-home deal, NFL Network “close”
Turner Sports is the latest to sign on for out-of-home measurement.
Fox, ESPN say out-of-home boosted ratings by up to 40 percent, may increase Friday games
ESPN and Fox have seen big gains for both events and studio programming from counting out-of-home viewing.
NBC, ABC, CBS used Nielsen-fooling name changes for news in 2016-17; will sports follow?
Will we see First Taek or Undipsuted on low-rated days this year?
Per comScore, 3.1 million households had skinny bundles in April, 51 million had some OTT viewing
By contrast, there are an estimated 118 million TV homes and 97 million cable/satellite homes.
ESPN and NBCSN gain homes in new Nielsen estimates, FS1 and ESPN2 lose homes
This is a change in direction for ESPN in Nielsen coverage estimates, and may be about more streaming households being included.
ESPN becomes Nielsen’s first client for new out-of-home ratings service
ESPN now gets to know how many people are watching in bars and restaurants
Now we know just how much ESPN’s viewership increased with out-of-home numbers included
The boost is fairly significant and comes in places you might not expect.
