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Philadelphia Eagles quarterback Jalen Hurts

Super Bowl LIX saw even more people tune in, per Nielsen adjustment

Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.

By Andrew Bucholtz OnMar 7, 2025 0
Nielsen

Nielsen hasn’t counted hundreds of thousands of live sports viewers over streaming delays, costing networks tens of millions

Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.

By Andrew Bucholtz OnDec 7, 2017 0
Michigan bar

Nielsen to launch out-of-home metrics for bars, gyms, etc, and ESPN is thrilled

Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...

By Andrew Bucholtz OnOct 26, 2016 4

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