Super Bowl LIX saw even more people tune in, per Nielsen adjustment
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.
Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...