Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
Expect to see ratings for all streaming NFL partners to magically go up.
"Sunday Night Football" was the No. 1 show in literally every demo, from kids to people over 50 and among men and women of all ages."
"These Nielsen people are the biggest clowns in the world."
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
"This is a huge testament to the role Nielsen plays. It demonstrates the importance of our ratings in the media ecosystem."
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
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A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...