Nielsen plan to incorporate Amazon’s internal data for ‘Thursday Night Football’ draws anger from ESPN, FOX
"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."
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NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
Thursday Night Football will be first streaming-service show measured in Nielsen weekly TV report
"This is a huge testament to the role Nielsen plays. It demonstrates the importance of our ratings in the media ecosystem."
Nielsen admits to undercounting “out-of-home” viewers for more than a year
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
After Nielsen underreports Chicago’s ESPN 1000 ratings, station blasts their streaming methodology as ‘inadequate at best’
Nielsen failed to include the station's streaming simulcast numbers in a recent report, the latest snafu involving their tracking technology.
Nielsen launches esports measurement division to track audience, sponsorship, investments
It's been hard to compare esports audiences to traditionally-measured sports, but Nielsen is hoping to change that.
ESPN/Fox plan to finally count bar and gym viewers
A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...
