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Archives

Philadelphia Eagles quarterback Jalen Hurts

Super Bowl LIX saw even more people tune in, per Nielsen adjustment

Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.

By Andrew Bucholtz OnMar 7, 2025 0
Super Bowl LIX logo

Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion

Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.

By Andrew Bucholtz OnFeb 3, 2025 0
NFL Thursday Night Football on Amazon Prime Video

Nielsen’s first-party data usage should alleviate NFL ratings dip

Expect to see ratings for all streaming NFL partners to magically go up.

By Sean Keeley OnSep 10, 2024 0
Sunday Night Football.

‘Sunday Night Football’ tops rankings in every demographic

"Sunday Night Football" was the No. 1 show in literally every demo, from kids to people over 50 and among men and women of all ages."

By Arthur Weinstein OnMay 29, 2024 0
Charles Barkley on The Steam Room

Charles Barkley addresses CNN ratings flop: ‘F*** those Nielsen people.’

"These Nielsen people are the biggest clowns in the world."

By Brandon Contes OnDec 7, 2023 7
A general view of the Amazon Thursday Night Football logo.

Nielsen reportedly once again pressing to use Amazon’s numbers despite industry pushback

"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."

By Sean Keeley OnOct 29, 2023 0
Amazon's Prime Video Thursday Night Football studio team.

Nielsen plan to incorporate Amazon’s internal data for ‘Thursday Night Football’ draws anger from ESPN, FOX

"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."

By Sean Keeley OnAug 28, 2023 3
The Chiefs celebrate their Super Bowl LVII win.

NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII

This survey suggests a gain from  the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).

By Andrew Bucholtz OnFeb 28, 2023 2
Amazon's Thursday Night Football logo on the L.A. skyline. (Supplied by Amazon.)

Thursday Night Football will be first streaming-service show measured in Nielsen weekly TV report

"This is a huge testament to the role Nielsen plays. It demonstrates the importance of our ratings in the media ecosystem."

By Andrew Bucholtz OnAug 17, 2022 1

Nielsen admits to undercounting “out-of-home” viewers for more than a year

TV executives were already sour on Nielsen. That sentiment isn't likely to change now.

By Ian Casselberry OnDec 24, 2021 4
ESPN 1000 in Chicago

After Nielsen underreports Chicago’s ESPN 1000 ratings, station blasts their streaming methodology as ‘inadequate at best’

Nielsen failed to include the station's streaming simulcast numbers in a recent report, the latest snafu involving their tracking technology.

By Sean Keeley OnMay 25, 2019 2
Nielsen wants to track audiences and more for esports events, such as these fall 2016 League of Legends semifinals at Madison Square Garden.

Nielsen launches esports measurement division to track audience, sponsorship, investments

It's been hard to compare esports audiences to traditionally-measured sports, but Nielsen is hoping to change that.

By Andrew Bucholtz OnAug 17, 2017 1

ESPN/Fox plan to finally count bar and gym viewers

A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...

By Andrew Bucholtz OnMay 18, 2016 3

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