Linear TV tops streaming again after Nielsen methodology change
An unreleased report from Nielsen will find that linear television accounted for more viewing than streaming, according to a report by The Wall Street Journal.
An unreleased report from Nielsen will find that linear television accounted for more viewing than streaming, according to a report by The Wall Street Journal.
Portnoy is taking a lot of credit for the ratings growth, but can we attribute these numbers solely to him? We're not so sure.
"We are disappointed by Nielsen’s lack of cooperation, transparency, and accountability with its network partners as we work to resolve this issue.”
"I'd be very concerned if I'm any live entertainment programming that is currently going down in the ratings."
"There are millions of viewers that we believe [Nielsen] are systematically undercounting."
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
The deal ends a drawn-out dispute between the two companies.
"It will forever change audience measurement."