Awful Announcing
A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
Disney topped YouTube, Netflix, and everyone else in January as per Nielsen numbers, thanks largely to ESPN.
The deal ends a drawn-out dispute between the two companies.
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
"It will forever change audience measurement."
This seems to be a tactic by Nielsen to coerce Paramount into renewing its agreement with the viewership measurement company.
Nielsen's top 10 schools by viewership had eight SEC schools and two Big Ten ones.
Audience measurement company Nielsen is set to measure viewership for Netflix's Christmas Day NFL doubleheader.
Expect to see ratings for all streaming NFL partners to magically go up.
According to Nielsen's monthly report, Peacock experienced a huge boost in July viewership numbers thanks to a few days of Olympic coverage.
"It comes as no surprise that consumers have really adopted the ability to watch content whenever they want."
YouTube continued its dominance as the top-performing streaming platform with a 9.7% share.
Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.
Nielsen's out-of-home viewing is expected to get a bump in the next year.
"These Nielsen people are the biggest clowns in the world."
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."
"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."
"Anything that is not impartial and unbiased is unacceptable to us. I must say that we think it's extremely odd and unfortunate that different rules are suddenly applying to one platform."
"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."
It turns out Fox did set that record after all.
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
Ratings discourse tends to be an exercise in separating noise from other noise.
