Nielsen’s first-party data usage should alleviate NFL ratings dip
Expect to see ratings for all streaming NFL partners to magically go up.
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Peacock viewership grows 33% in July thanks to Summer Olympics boost
According to Nielsen's monthly report, Peacock experienced a huge boost in July viewership numbers thanks to a few days of Olympic coverage.
Nielsen SVP Brian Fuhrer says company is ‘an easy target’ on sports ratings
"It comes as no surprise that consumers have really adopted the ability to watch content whenever they want."
Nielsen: Streaming share reaches all-time high with 38.8% of TV viewers
YouTube continued its dominance as the top-performing streaming platform with a 9.7% share.
Apple TV+ is a ghost town – can live sports bring it to life?
Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.
Nielsen increasing out-of-home viewing tracking, which is great for live sports
Nielsen's out-of-home viewing is expected to get a bump in the next year.
Charles Barkley addresses CNN ratings flop: ‘F*** those Nielsen people.’
"These Nielsen people are the biggest clowns in the world."
Nielsen reportedly once again pressing to use Amazon’s numbers despite industry pushback
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
VAB CEO Sean Cunningham claims Nielsen changes greatly favor Amazon over other networks
"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."
Nielsen blasts Video Advertising Bureau around Thursday Night Football measurement controversy
"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."
CBS’ Sean McManus and VAB’s Sean Cunningham blast proposed Amazon measurement changes
"Anything that is not impartial and unbiased is unacceptable to us. I must say that we think it's extremely odd and unfortunate that different rules are suddenly applying to one platform."
Nielsen plan to incorporate Amazon’s internal data for ‘Thursday Night Football’ draws anger from ESPN, FOX
"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."
Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction
It turns out Fox did set that record after all.
NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
Amazon, Nielsen disagree on Thursday Night Football viewership; does it even matter?
Ratings discourse tends to be an exercise in separating noise from other noise.
Thursday Night Football will be first streaming-service show measured in Nielsen weekly TV report
"This is a huge testament to the role Nielsen plays. It demonstrates the importance of our ratings in the media ecosystem."
Estimate suggests Nielsen’s out-of-home undercounting cost networks a minimum of $350 million
This is not good news for the embattled Nielsen service.
NBC will test a Nielsen competitor for the Super Bowl and the Olympics
NBCUniversal reportedly hopes to use the data for spring upfront sales.
Nielsen admits to undercounting “out-of-home” viewers for more than a year
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
ESPN was in 76 million households at the end of Disney’s fiscal 2021, down eight million from the previous year
While linear ESPN saw large losses, ESPN+ added almost 7 million subscribers.
After network complaints, Nielsen will stick to original out-of-home measurement plan this fall
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
TV execs are reportedly trying to get leagues and networks not to release overnights this fall thanks to Nielsen OOH changes
Overnight sports ratings may not be available this fall if these executives are successful.
After Nielsen underreports Chicago’s ESPN 1000 ratings, station blasts their streaming methodology as ‘inadequate at best’
Nielsen failed to include the station's streaming simulcast numbers in a recent report, the latest snafu involving their tracking technology.
April cable coverage estimates show further sports drops, especially at NFL Network and MLB Network
NFL Network has lost an estimated 4.4 million subscribers since August 2018, and an estimated 7.9 million since February 2017.
Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN
The latest Nielsen coverage estimates show ESPN's networks gaining a bit, but some losses for MLB Network and NFL Network.
