NBC will test a Nielsen competitor for the Super Bowl and the Olympics
NBCUniversal reportedly hopes to use the data for spring upfront sales.
Archives
Nielsen admits to undercounting “out-of-home” viewers for more than a year
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
ESPN was in 76 million households at the end of Disney’s fiscal 2021, down eight million from the previous year
While linear ESPN saw large losses, ESPN+ added almost 7 million subscribers.
After network complaints, Nielsen will stick to original out-of-home measurement plan this fall
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
TV execs are reportedly trying to get leagues and networks not to release overnights this fall thanks to Nielsen OOH changes
Overnight sports ratings may not be available this fall if these executives are successful.
After Nielsen underreports Chicago’s ESPN 1000 ratings, station blasts their streaming methodology as ‘inadequate at best’
Nielsen failed to include the station's streaming simulcast numbers in a recent report, the latest snafu involving their tracking technology.
April cable coverage estimates show further sports drops, especially at NFL Network and MLB Network
NFL Network has lost an estimated 4.4 million subscribers since August 2018, and an estimated 7.9 million since February 2017.
Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN
The latest Nielsen coverage estimates show ESPN's networks gaining a bit, but some losses for MLB Network and NFL Network.
August cable coverage estimates show continued drops for ESPN, NBCSN, FS1, a big one at BTN, and some notable ESPNU data
ESPN (-290,000), NBCSN (-224,000) and FS1 (-147,000) all lost subscribers from July to August. BTN saw a big drop (-350,000). ESPNU (-632,000) saw the biggest month-to-month loss, but received a non-linear boost.
May cable coverage estimates show big drops for ESPN, FS1, NBCSN, and league networks
Every sports network lost subscribers from April to May as per Nielsen's estimates, and many were hit quite hard.
April cable coverage estimates see ESPN, FS1 hold steady, Big Ten Network with a big rise, other league networks dropping
The Big Ten Network came in with the largest month-to-month rise, adding 1.7 million households.
March cable coverage estimates see ESPN up, FS1 down, NBCSN way up, FS2 way down, and major changes since last year
Recent changes see ESPN actually gaining subscribers and FS1 losing them. Both channels are well down from last year and from five years ago, though.
Nielsen hasn’t counted hundreds of thousands of live sports viewers over streaming delays, costing networks tens of millions
Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.
