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Archives

Amazon

VAB CEO Sean Cunningham claims Nielsen changes greatly favor Amazon over other networks

"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."

By Andrew Bucholtz OnAug 31, 2023 0
Amazon

Nielsen blasts Video Advertising Bureau around Thursday Night Football measurement controversy

"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."

By Andrew Bucholtz OnAug 30, 2023 0
Amazon

CBS’ Sean McManus and VAB’s Sean Cunningham blast proposed Amazon measurement changes

"Anything that is not impartial and unbiased is unacceptable to us. I must say that we think it's extremely odd and unfortunate that different rules are suddenly applying to one platform."

By Andrew Bucholtz OnAug 29, 2023 0
Amazon

Nielsen plan to incorporate Amazon’s internal data for ‘Thursday Night Football’ draws anger from ESPN, FOX

"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."

By Sean Keeley OnAug 28, 2023 3
Fox

Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction

It turns out Fox did set that record after all.

By Andrew Bucholtz OnMay 2, 2023 1
NFL

NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII

This survey suggests a gain from  the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).

By Andrew Bucholtz OnFeb 28, 2023 2
Amazon

Amazon, Nielsen disagree on Thursday Night Football viewership; does it even matter?

Ratings discourse tends to be an exercise in separating noise from other noise.

By Jay Rigdon OnOct 27, 2022 3
Advertising

Thursday Night Football will be first streaming-service show measured in Nielsen weekly TV report

"This is a huge testament to the role Nielsen plays. It demonstrates the importance of our ratings in the media ecosystem."

By Andrew Bucholtz OnAug 17, 2022 1
Ratings

Estimate suggests Nielsen’s out-of-home undercounting cost networks a minimum of $350 million

This is not good news for the embattled Nielsen service.

By Jay Rigdon OnJan 27, 2022 4
NBC

NBC will test a Nielsen competitor for the Super Bowl and the Olympics

NBCUniversal reportedly hopes to use the data for spring upfront sales.

By Jay Rigdon OnJan 13, 2022 5
Ratings

Nielsen admits to undercounting “out-of-home” viewers for more than a year

TV executives were already sour on Nielsen. That sentiment isn't likely to change now.

By Ian Casselberry OnDec 24, 2021 4
Disney

ESPN was in 76 million households at the end of Disney’s fiscal 2021, down eight million from the previous year

While linear ESPN saw large losses, ESPN+ added almost 7 million subscribers.

By Andrew Bucholtz OnNov 25, 2021 0
Ratings

After network complaints, Nielsen will stick to original out-of-home measurement plan this fall

Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.

By Jay Rigdon OnJul 10, 2020 0
Ratings

TV execs are reportedly trying to get leagues and networks not to release overnights this fall thanks to Nielsen OOH changes

Overnight sports ratings may not be available this fall if these executives are successful.

By Andrew Bucholtz OnAug 21, 2019 0
Local Networks

After Nielsen underreports Chicago’s ESPN 1000 ratings, station blasts their streaming methodology as ‘inadequate at best’

Nielsen failed to include the station's streaming simulcast numbers in a recent report, the latest snafu involving their tracking technology.

By Sean Keeley OnMay 25, 2019 2
League Networks

April cable coverage estimates show further sports drops, especially at NFL Network and MLB Network

NFL Network has lost an estimated 4.4 million subscribers since August 2018, and an estimated 7.9 million since February 2017.

By Andrew Bucholtz OnApr 1, 2019 3
ESPN

Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN

The latest Nielsen coverage estimates show ESPN's networks gaining a bit, but some losses for MLB Network and NFL Network.

By Andrew Bucholtz OnSep 10, 2018 1
CBS

August cable coverage estimates show continued drops for ESPN, NBCSN, FS1, a big one at BTN, and some notable ESPNU data

ESPN (-290,000), NBCSN (-224,000) and FS1 (-147,000) all lost subscribers from July to August. BTN saw a big drop (-350,000). ESPNU (-632,000) saw the biggest month-to-month loss, but received a non-linear boost.

By Andrew Bucholtz OnAug 20, 2018 15

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