World Cup Final benefits from huge out-of-home viewing numbers
The 2022 World Cup viewership only included partial out-of-home coverage, while the 2018 World Cup had no out-of-home coverage at all.
Archives
The blind spot in America’s World Cup viewership
Nielsen eyes further methodology changes ahead of football season
As expected, the shift will likely be a boon for live sports viewership.
Nielsen co-viewing experiment adds 4% to major February sportscasts
While the new measurements are still in the pilot phase, one can expect Nielsen to roll it out eventually.
Linear TV tops streaming again after Nielsen methodology change
An unreleased report from Nielsen will find that linear television accounted for more viewing than streaming, according to a report by The Wall Street Journal.
Nielsen to measure MLB games on Netflix this season
The streamer will air Opening Day, the Home Run Derby, and Field of Dreams Game.
Nielsen eyes yet another methodology change, will pilot ‘co-viewing’ enhancement for Super Bowl
As usual, the change will likely make the viewership numbers for live sports go up.
NFL Christmas Day games set streaming record
The NFL's Christmas Day games on Netflix produced the biggest streaming day in history by audience share according to Nielsen.
Nielsen reveals top-10 college football viewing markets in country
Unsurprisingly, SEC markets dominated the list.
The CW expresses frustration with Nielsen over sinking wrestling viewership
"We are disappointed by Nielsen’s lack of cooperation, transparency, and accountability with its network partners as we work to resolve this issue.”
Nielsen data shows NFL’s enormous impact on broadcast TV
As if we needed a reminder...
Sports help broadcast surpass cable in Nielsen’s latest viewership report
Broadcast networks barely edged out their cable counterparts for the first time.
Here’s the reason pro wrestling ratings are plummeting
"I'd be very concerned if I'm any live entertainment programming that is currently going down in the ratings."
NFL claims Nielsen undercounts its telecasts by ‘millions of viewers’
"There are millions of viewers that we believe [Nielsen] are systematically undercounting."
Streaming surpasses linear TV viewership for first time ever, per Nielsen
44.8% of TV usage in May was done on streaming services compared to 44.2% on linear TV.
WNBA strikes direct audience measurement deal with Nielsen
The agreement comes as the league prepares to negotiate a new collective bargaining agreement with its players.
Nielsen: Asian American audiences helping to drive sports viewing and streaming
A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.
Super Bowl LIX saw even more people tune in, per Nielsen adjustment
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
Disney beat all media companies in January TV viewership, thanks to CFP-boosted jump at ESPN
Disney topped YouTube, Netflix, and everyone else in January as per Nielsen numbers, thanks largely to ESPN.
Paramount, Nielsen reach agreement after months-long impasse
The deal ends a drawn-out dispute between the two companies.
Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL
"It will forever change audience measurement."
Nielsen makes Paramount viewership data less accessible to advertisers amid dispute
This seems to be a tactic by Nielsen to coerce Paramount into renewing its agreement with the viewership measurement company.
SEC heavily represented as Nielsen announces top CFB teams by viewership for first time
Nielsen's top 10 schools by viewership had eight SEC schools and two Big Ten ones.
Netflix and Nielsen team up to measure NFL Christmas Day games
Audience measurement company Nielsen is set to measure viewership for Netflix's Christmas Day NFL doubleheader.
Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
Nielsen’s first-party data usage should alleviate NFL ratings dip
Expect to see ratings for all streaming NFL partners to magically go up.
Peacock viewership grows 33% in July thanks to Summer Olympics boost
According to Nielsen's monthly report, Peacock experienced a huge boost in July viewership numbers thanks to a few days of Olympic coverage.
Nielsen SVP Brian Fuhrer says company is ‘an easy target’ on sports ratings
"It comes as no surprise that consumers have really adopted the ability to watch content whenever they want."
Nielsen: Streaming share reaches all-time high with 38.8% of TV viewers
YouTube continued its dominance as the top-performing streaming platform with a 9.7% share.
Apple TV+ is a ghost town – can live sports bring it to life?
Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.
Nielsen increasing out-of-home viewing tracking, which is great for live sports
Nielsen's out-of-home viewing is expected to get a bump in the next year.
Charles Barkley addresses CNN ratings flop: ‘F*** those Nielsen people.’
"These Nielsen people are the biggest clowns in the world."
