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Kansas-North Carolina was most-watched NCAA Tournament men’s basketball championship game ever on cable

The average of 18.1 million viewers here was the third-highest ever for any NCAA men's basketball broadcast on cable.

By Andrew Bucholtz OnApr 5, 2022 4
The truTV Awareness Month campaign.

The NCAA Tournament’s “First Four” games set a viewership record, helped by two games airing on TBS rather than truTV

Michigan State-UCLA (which averaged 3.15 million viewers) and Drake-Wichita State (which averaged 2 million viewers) both aired on TBS rather than truTV, which was part of the First Four setting an overall viewership record.

By Andrew Bucholtz OnMar 19, 2021 2

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