Kansas-North Carolina was most-watched NCAA Tournament men’s basketball championship game ever on cable
The average of 18.1 million viewers here was the third-highest ever for any NCAA men's basketball broadcast on cable.
The average of 18.1 million viewers here was the third-highest ever for any NCAA men's basketball broadcast on cable.
Michigan State-UCLA (which averaged 3.15 million viewers) and Drake-Wichita State (which averaged 2 million viewers) both aired on TBS rather than truTV, which was part of the First Four setting an overall viewership record.