NBA ratings are down 26 percent year-over-year on TNT, six percent on ESPN, and LeBron’s move west is a big reason why
It's been the early half of doubleheaders that's been hit particularly hard, and LeBron being in the West is a factor there.
It's been the early half of doubleheaders that's been hit particularly hard, and LeBron being in the West is a factor there.
The game was the highest-rated of the season on any network.
The NBA is one a roll.
Opening-round games averaged 3.15 million viewers across the five networks that aired them nationally.
LeBron in a seventh game resulted in a monster overnight rating.
In the NBA, the Warriors and Cavs led the way, while the Timberwolves posted the biggest growth. In the NHL, the Penguins and Sabres topped the ratings, with the Predators posting the largest growth.
So far, so good for both the NBA and NHL.
After a down year in 2016-17, viewership for the NBA's marquee games was back up this season.
There are plenty of ratings concerns ahead of the NBA playoffs, especially around the absence of all three of the biggest TV markets.
Thanks in part to a series of compelling games, the NBA and ESPN got a nice gift this Christmas.
TV properties in and out of sports are bleeding viewers, but the NBA seems to be doing just fine.