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Archives

NBA

TNT drew their best NBA Opening Night doubleheader viewership since 2017

These were the best Opening Night viewership numbers for TNT since the Cavs-Celtics and Warriors-Rockets doubleheader in 2017.

By Andrew Bucholtz OnDec 23, 2020 7
NBA

The NBA’s first-ever October Finals saw a new low Game 1 rating, down 45 percent from last year’s Warriors-Raptors Game 1

Lakers-Heat averaged 7.41 million viewers, the lowest number ever recorded for a NBA Finals game (based on data going back to 1988).

By Andrew Bucholtz OnOct 1, 2020 44
NBA

NBA viewership remains down compared to last year heading into All-Star Weekend

The news isn't all bad, though.

By Jay Rigdon OnFeb 13, 2020 9
ESPN

Trail Blazers-Lakers averaged 4.41 million viewers Friday, ESPN’s second-largest NBA regular season audience ever

The only higher-viewed regular-season game ever on ESPN was Lakers-Rockets in 2003, the first game between Shaquille O'Neal and Yao Ming.

By Andrew Bucholtz OnFeb 3, 2020 1
NBA

Mark Cuban blames cord-cutting for NBA’s declining TV ratings

"All of our national broadcasts are exclusively available on cable, which is losing subs daily."

By Ian Casselberry OnNov 28, 2019 17
ESPN

The national TV bet on the Pelicans looks a lot worse after Zion Williamson’s injury

Williamson is out six to eight weeks, which is not great for the Pelicans' upcoming lineup of national TV appearances.

By Andrew Bucholtz OnOct 21, 2019 2
International

NBA Finals Game 5 sees Raptors set another Canadian record, beat Big Bang Theory series finale

The average audience of 6.9 million viewers (English and French) here broke a lot of Canadian sports viewership marks, and even beat the Canadian audience for The Big Bang Theory's series finale.

By Andrew Bucholtz OnJun 11, 2019 2
ESPN

NBA Finals Game 3 ties decade-plus low, provides worst overnight of the series

This year's NBA Finals continues to not produce great U.S. numbers.

By Phillip Bupp OnJun 6, 2019 5
NBA

Warriors-Blazers drew viewers despite sweep: fourth-highest CF average ever for ESPN, up from 2017 WCF

The Western Conference Finals didn't look great from a market standpoint, but wound up being a ratings win for ESPN even with only four games.

By Andrew Bucholtz OnMay 21, 2019 0
NBA

NBA’s local ratings declined by 4% this season

A number of large market teams saw declines this season.

By Jay Rigdon OnApr 29, 2019 6
Local Networks

NBA regional ratings have dropped by 10 percent on average, while TNT broadcasts are down 18 percent

While 15 of the 28 RSNs considered in a Sports Business Journal analysis are up from last year, there's still an average audience drop thanks to some big losses.

By Andrew Bucholtz OnFeb 18, 2019 12
ESPN

NBA ratings are down 26 percent year-over-year on TNT, six percent on ESPN, and LeBron’s move west is a big reason why

It's been the early half of doubleheaders that's been hit particularly hard, and LeBron being in the West is a factor there.

By Andrew Bucholtz OnNov 21, 2018 33
NBA

Rockets-Warriors Game 7 on TNT delivered second highest rated NBA telecast ever on cable

The game was the highest-rated of the season on any network.

By Alex Putterman OnMay 29, 2018 2

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