NBA on Peacock Archives

Credit: Kirby Lee-USA TODAY Sports

CBS

Robbie Hummel reflects on his ‘best year of broadcasting’ so far

The streamer's churn rate is much higher than its peers.

NBA telecasts averaged 1.78 million viewers across ABC, ESPN, NBC, Peacock, and Prime Video.

The NBA announced its first-round Game 1 schedule with eight matchups across ABC, NBC/Peacock, and Amazon Prime Video.

"I'm grateful for the opportunity because when I think of iconic sports properties, the NBA on NBC is in a class of its own."

Viewership is up 16% heading into the All-Star break, though the discoverability problem hasn't gone away.

"They know they have to buy or sell, and [CEO] Brian [Roberts] has never been a seller."

The streamer gained three million subscribers over the same period.

The new format sees analysts Austin Rivers and Robbie Hummel embedded with teams during games.

Robbie Hummel, Noah Eagle and Austin Rivers on an “On the Bench” NBA broadcast on Peacock

NBA

The Spurs have the 11th most nationally televised games this season with 22.

"We don't need to bring the viewer in too much."

Gene Li explains NBA TV's new role, which national games are exclusive vs. non-exclusive, and more.

Some of the NBA's and biggest stars will be in action

Betting $2.45 billion on regular season NBA games driving Peacock subscriptions would be one helluva gamble...