NBA Christmas Day viewership soars thanks to competitive slate led by LeBron James, Steph Curry and Kevin Durant
For the first time, the full NBA slate was available on ABC as well as ESPN+ and Disney+.
For the first time, the full NBA slate was available on ABC as well as ESPN+ and Disney+.
The league may see a viewership bump for a multitude of reasons on the holiday.
ESPN and the NBA are joining forces to draw attention to Christmas Day basketball amid stiff competition from Netflix and the NFL.
Mickey and Minnie Mouse, Donald and Daisy Duck, Goofy and Pluto will all be rendered into the action.
The move should allow the league to rebound from last year's Christmas viewership woes.
A Western Conference Finals rematch will be one of five Christmas Day games in 2024.
Both the NBA and NFL have all-day action. The NBA will have its games on ESPN, ABC and ESPN2 while the NFL spans CBS, Fox and then ABC in primetime.
Five NBA games are being played on this Christmas Day simulcast on ESPN and ABC. The 76ers at Knicks game will also be seen on ESPN2 via Steven A. Smith
The NFL triple-header figures to be a ratings monster vs. the NBA's five-game slate.
It's always a party when Desus and Mero stop by.
The Miami Heat, the Brooklyn Nets, and the Dallas Mavericks are new to the Christmas Day schedule this year.
The Knicks have played on Christmas Day 53 times, more than any other team, but they won't be doing so this year.
The stars and the top teams of the NBA will be playing on Christmas Day.
LeBron, the Warriors, the Process, Westbrook and Lonzo are under the tree.