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Kyle Larson Amazon Prime Video

NASCAR takes small ratings hit for Prime Video races, but audience skews younger

"There were lots of people who doubted that the numbers would be as good as they are."

By Drew Lerner OnJun 27, 2025 0
Dale Earnhardt Jr., Steve Letarte, and Adam Alexander. (Edit by Liam McGuire.)

Amazon

Adam Alexander on NASCAR on Prime booth with Dale Earnhardt Jr., Steve Letarte: ‘There’s no better analysts’

Coca Cola 600 at Charlotte Motor Speedway.

Prime Video reaches TV-level audience for first NASCAR race

The streamer averaged 2.6 million viewers for Sunday's race in Charlotte.

By Drew Lerner OnMay 28, 2025 0
NASCAR Cup Series driver Christopher Bell

Amazon won’t cut away from green-flag racing during NASCAR broadcasts

"We’re fans first and foremost so it’s something we wanted for a long time..."

By Drew Lerner OnMay 19, 2025 0
Dale Earnhardt Jr. discusses NASCAR, Daytona and his father's death

Dale Earnhardt Jr. expects NASCAR on Prime broadcast to get a bad rap from racing fans

"Whoever is doing the races at the time, that’s the people that are gonna get the criticism."

By Brandon Contes OnMay 16, 2025 0

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