Carl Edwards believes NASCAR Cup Series in Mexico City was bigger than racing
"To know that those children are here practicing our national anthem. It's just the biggest thing."
"To know that those children are here practicing our national anthem. It's just the biggest thing."
Amazon Prime Video aired their first ever NASCAR race and wowed fans with the quality of their broadcast presentation for the Coca-Cola 600.
NASCAR is a sport driven by its sponsorships. And the embrace of streaming has led to new opportunities from companies advertising on cars.
NASCAR president Steve Phelps is bullish on the ability of the series to get fans to watch races on Amazon for the first time this year.
NASCAR Hall of Famer Carl Edwards is finally giving television a try, joining Amazon for their coverage later this year.
Prime Video is part of NASCAR's new TV package, worth an estimated $7.7 billion over seven years.
Adam Alexander will serve as play-by-play commentator, Steve Letarte will join as an analyst, and Dale Earnhardt Jr. will round out the three person booth.
After weeks of waiting, Amazon and TNT both made it official in announcing Dale Earnhardt Jr. to lead their NASCAR coverage.