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Big 12 logo

Big XII could sell conference naming rights with private equity investment

The Big XII is willing to literally sell a stake in the conference in order to try to close the revenue gap with the Big Ten and SEC.

By Awful Announcing Staff OnJun 13, 2024 3
David Samson Naming rights

David Samson says he wouldn’t spend ‘one penny’ for sports naming rights

"I have yet to meet a consumer who made a consumption decision based on a team partnership."

By Ben Axelrod OnOct 6, 2023 2
Bill Plaschke

Bill Plaschke writes emotional thread about Staples Center’s name change: “It’s (sic) identity is gone”

"Losing Staples Center hurts. Losing the arena name that is synonymous with Kobe Bryant hurts."

By Andrew Bucholtz OnNov 17, 2021 0

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