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Archives

Credit: Gary A. Vasquez-USA TODAY Sports

Apple

MLS EVP Seth Bacon: ‘We’re really happy with where we are’ for Apple TV deal

MLS will simulcast four matches on the EA Sports FC Mobile App

MLS, Apple to simulcast four matches on EA Sports FC Mobile app

The first game available to players will be this Saturday with an MLS Cup rematch between the LA Galaxy and New York Red Bulls.

By Drew Lerner OnMay 5, 2025 0
MLS Season Pass broadcasters Max Bretos (left) and Brian Dunseth. (Photo courtesy of MLS).

Max Bretos on MLS Season Pass and Mount Rushmore of SportsCenter anchors

American soccer culture is 'still in diapers, it's still growing.'

By Michael Grant OnApr 24, 2025 0
Lionel Messi

Apple, Lionel Messi team up for free MLS Season Pass trial

The deal is good for both new and eligible returning customers all around the globe.

By Drew Lerner OnApr 7, 2025 0
Credit: Gary A. Vasquez-USA TODAY Sports

MLS

What do MLS’s international TV deals signal about Apple deal?

Sacha Kljestan takes a corner kick for the Des Moines Menace in an April 3, 2024 U.S. Open Cup match. (Des Moines Menace.)

Apple

Sacha Kljestan talks playing in U.S. Open Cup with fellow MLS Season Pass analysts: ‘We just share such great memories.’

MLS Season Pass

MLS team exec says league needs to ‘end the deal with Apple’

"I think we have to be on more linear outlets. We have to be on ABC, NBC, Fox more regularly..."

By Drew Lerner OnMar 10, 2025 0
Taylor Twellman

Taylor Twellman: Apple listens to MLS fans better than television networks

"The one thing that's very interesting to me is that Apple really does listen to the constructive criticism."

By Brendon Kleen OnFeb 22, 2025 0
MLS Season Pass

MLS, Apple make major changes to MLS Season Pass accessibility

The service will be available on Xfinity and DirecTV, and the league will launch a Sunday Night Soccer package available without a subscription.

By Drew Lerner OnJan 29, 2025 0
New York Red Bulls midfielder Emil Forsberg

MLS Cup linear audience down massively on Fox in year two of Apple deal

More people tuned in for the second-tier USL Championship Final on CBS last month.

By Drew Lerner OnDec 11, 2024 0
MLS Commissioner Don Garber

MLS commissioner Don Garber suggests Apple to blame for lack of viewership transparency

"I think that all of us would like to see more transparency."

By Drew Lerner OnDec 5, 2024 0
Taylor Twellman

MLS clears Taylor Twellman after AppleTV+ production assistant accused him of physical altercation

"Twellman has returned to work for MLS Season Pass."

By Brendon Kleen OnNov 15, 2024 0
Inter Miami CF forward Lionel Messi

MLS really wants you to watch Messi’s playoff debut

The game will be everywhere...except linear television.

By Drew Lerner OnOct 23, 2024 0
Inter Miami's Noah Allen in front of an AppleTV+ sideline board.

MLS exec says Apple deal ‘finally’ gives them a TV partner invested in league growth

"Finally, we have a media partner who seems vested in the growth and improvement of the league."

By Andrew Bucholtz OnMar 28, 2024 1
MLS Season Pass

Apple TV+ is a ghost town – can live sports bring it to life?

Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.

By Awful Announcing Newsletter OnMar 27, 2024 11
Apple MLS free weekend

Apple offering free weekend of MLS Season Pass, but that comes with Lionel Messi expected to rest

Lionel Messi likely won't be playing when fans can watch MLS games for free this weekend.

By Joe Lucia OnMar 15, 2024 0
MLS Apple TV+ Season Pass

MLS announces broadcast talent for second year of Season Pass

MLS360 will feature a new host in former WWE play-by-play man Kevin Egan.

By Reice Shipley OnFeb 16, 2024 2
MLS Season Pass

MLS Season Pass reportedly ended 2023 with over two million subscriptions

MLS Season Pass subscriptions soared after Lionel Messi joined the league.

By Joe Lucia OnFeb 16, 2024 2
Kaylyn Kyle

MLS broadcaster Kaylyn Kyle was suspended over ‘improper and inaccurate’ Bruce Arena remarks, per report

"I spoke carelessly and should have been more mindful of my words."

By Sean Keeley OnSep 11, 2023 2
Lionel Messi

Lionel Messi fuels Apple TV, MLS subscriptions surge

The Wall Street Journal reported a massive surge in subscriptions for Apple TV and MLS Season Pass after mega-star Lionel Messi debuted.

By Chris Novak OnSep 5, 2023 2

Inter Miami owner says Lionel Messi more than doubled MLS Season Pass subscriptions

Lionel Messi has brought the desired impact to MLS, bringing huge growth to the Apple MLS Season Pass service.

By Awful Announcing Staff OnAug 12, 2023 0
Lionel Messi

Apple’s Jake Zivin opens up about the pressure and honor of calling Lionel Messi in MLS

“It’s his movie. He’s creating it and we’re just living in it."

By Sam Neumann OnAug 8, 2023 0
MLS Apple TV+ Season Pass

MLS Season Pass reportedly nearing one million subscribers, though NDAs prevent more information

MLS Season Pass subscriptions are reportedly nearing one million, but getting more information than that will be difficult.

By Joe Lucia OnJul 24, 2023 3
Inter Miami star Lionel Messi

Lionel Messi’s MLS success will be judged on subscribers, not wins

"It is more spectacle in that it does not depend so much on whether you win or lose, but at the end it is the path that takes you there and what you accomplish during that time."

By Reice Shipley OnJul 21, 2023 0
Apple TV and MLS Season Pass

MLS nearing Apple’s subscription threshold to share revenue, per report

"MLS sources confirmed the league is nearing Apple’s required subscription threshold that kick-starts an agreement for the company to share subscription revenue with MLS."

By Sean Keeley OnJun 26, 2023 2

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