MLS exec says Apple deal ‘finally’ gives them a TV partner invested in league growth
"Finally, we have a media partner who seems vested in the growth and improvement of the league."
Archives
Apple TV+ is a ghost town – can live sports bring it to life?
Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.
Apple offering free weekend of MLS Season Pass, but that comes with Lionel Messi expected to rest
Lionel Messi likely won't be playing when fans can watch MLS games for free this weekend.
MLS announces broadcast talent for second year of Season Pass
MLS360 will feature a new host in former WWE play-by-play man Kevin Egan.
MLS Season Pass reportedly ended 2023 with over two million subscriptions
MLS Season Pass subscriptions soared after Lionel Messi joined the league.
MLS broadcaster Kaylyn Kyle was suspended over ‘improper and inaccurate’ Bruce Arena remarks, per report
"I spoke carelessly and should have been more mindful of my words."
Lionel Messi fuels Apple TV, MLS subscriptions surge
The Wall Street Journal reported a massive surge in subscriptions for Apple TV and MLS Season Pass after mega-star Lionel Messi debuted.
Inter Miami owner says Lionel Messi more than doubled MLS Season Pass subscriptions
Lionel Messi has brought the desired impact to MLS, bringing huge growth to the Apple MLS Season Pass service.
Apple’s Jake Zivin opens up about the pressure and honor of calling Lionel Messi in MLS
“It’s his movie. He’s creating it and we’re just living in it."
MLS Season Pass reportedly nearing one million subscribers, though NDAs prevent more information
MLS Season Pass subscriptions are reportedly nearing one million, but getting more information than that will be difficult.
Lionel Messi’s MLS success will be judged on subscribers, not wins
"It is more spectacle in that it does not depend so much on whether you win or lose, but at the end it is the path that takes you there and what you accomplish during that time."
MLS nearing Apple’s subscription threshold to share revenue, per report
"MLS sources confirmed the league is nearing Apple’s required subscription threshold that kick-starts an agreement for the company to share subscription revenue with MLS."
Apple SVP Eddy Cue calls MLS Season Pass ‘huge success,’ doesn’t take questions
"We don’t share specific subscription numbers, but I can tell you we’re certainly doing much better than we had forecasted."
MLS 360 wraparound show offered for free on YouTube in another plea for subscribers
While MLS and Apple TV are in the very early stages of their landmark 10-year media rights deal,...
DirecTV for Business adds MLS Season Pass, making MLS games available to bars, restaurants, hotels and more
"We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties."
T-Mobile will give all customers a free year of Apple’s MLS Season Pass
T-Mobile subscribers will be able to get MLS Season Pass for free instead of $14.99 a month.
MLS and Apple announce broadcast pairings, production plans
We now know which announcer pairings will be calling MLS Season Pass broadcasts.
MLS and Apple announce 31 more on-air personalities, including Cobi Jones
We now know more of the figures who will be calling Apple's MLS coverage.
As MLS expands, local coverage and connection with fans shrinks
MLS and Apple reportedly set to have many announcers work regionally
World Soccer Talk's Christopher Harris reports that many MLS Season Pass announcers are expected to work regionally, mostly covering the same few teams.
