Landon Donovan says MLS is ‘not mature enough yet’ to completely abandon linear TV
"I think we still need that exposure."
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Don Garber acknowledges MLS Season Pass was a misstep in Apple deal
"In light of what we know today, we would do the same deal other than the subscription."
MLS formally adopts European calendar, avoids postseason football conflicts
Just hours after news broke that MLS and Apple are removing the MLS Season Pass paywall beginning next...
MLS, Apple scrap MLS Season Pass, games to be available to all Apple TV subs in 2026
No longer will MLS fans need to pay a $99 annual subscription to watch games.
MLS touts significant viewership growth in Year 3 with Apple
The league claims it saw a 29% year-over-year increase in viewership.
MLS, Apple TV drop Season Pass requirement for playoff matches
All Apple TV subscribers, regardless of if they purchased MLS Season Pass, will have access to this year's playoffs.
MLS commissioner Don Garber finally reveals Apple TV viewership
MLS Season Pass is averaging 120,000 unique viewers, though it's unclear exactly what that means.
MLS EVP Seth Bacon: ‘We’re really happy with where we are’ for Apple TV deal
MLS, Apple to simulcast four matches on EA Sports FC Mobile app
The first game available to players will be this Saturday with an MLS Cup rematch between the LA Galaxy and New York Red Bulls.
Max Bretos on MLS Season Pass and Mount Rushmore of SportsCenter anchors
American soccer culture is 'still in diapers, it's still growing.'
Apple, Lionel Messi team up for free MLS Season Pass trial
The deal is good for both new and eligible returning customers all around the globe.
What do MLS’s international TV deals signal about Apple deal?
Sacha Kljestan talks playing in U.S. Open Cup with fellow MLS Season Pass analysts: ‘We just share such great memories.’
MLS team exec says league needs to ‘end the deal with Apple’
"I think we have to be on more linear outlets. We have to be on ABC, NBC, Fox more regularly..."
Taylor Twellman: Apple listens to MLS fans better than television networks
"The one thing that's very interesting to me is that Apple really does listen to the constructive criticism."
MLS, Apple make major changes to MLS Season Pass accessibility
The service will be available on Xfinity and DirecTV, and the league will launch a Sunday Night Soccer package available without a subscription.
MLS Cup linear audience down massively on Fox in year two of Apple deal
More people tuned in for the second-tier USL Championship Final on CBS last month.
MLS commissioner Don Garber suggests Apple to blame for lack of viewership transparency
"I think that all of us would like to see more transparency."
MLS clears Taylor Twellman after AppleTV+ production assistant accused him of physical altercation
"Twellman has returned to work for MLS Season Pass."
MLS really wants you to watch Messi’s playoff debut
The game will be everywhere...except linear television.
MLS exec says Apple deal ‘finally’ gives them a TV partner invested in league growth
"Finally, we have a media partner who seems vested in the growth and improvement of the league."
Apple TV+ is a ghost town – can live sports bring it to life?
Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.
Apple offering free weekend of MLS Season Pass, but that comes with Lionel Messi expected to rest
Lionel Messi likely won't be playing when fans can watch MLS games for free this weekend.
MLS announces broadcast talent for second year of Season Pass
MLS360 will feature a new host in former WWE play-by-play man Kevin Egan.
MLS Season Pass reportedly ended 2023 with over two million subscriptions
MLS Season Pass subscriptions soared after Lionel Messi joined the league.
