Nielsen data shows significant post-World Cup soccer bump among young adults
MLS viewership on Fox and FS1 has spiked nearly 30 percent among adults 18 to 34 following the World Cup.
Archives
MLS unveils World Cup marketing push as Fox showcases league
The Apple TV-MLS agreement may make it hard to find matches after the World Cup ends
Will this World Cup finally make soccer mainstream in the U.S.?
2026 MLS Cup moves to Friday to combat football competition
However, the match will still likely conflict with a first-round College Football Playoff game.
MLS, Fox schedule doubleheader between World Cup semifinals and Final
Fox and FS1 will air a doubleheader two days prior to the World Cup Final.
MLS Cup delivers strong audience for Messi’s win despite college football competition
The league says Saturday's MLS Cup drew 4.6 million viewers globally.
MLS Cup Playoffs viewership sees strong year-over-year growth
The league says its postseason matches are averaging 711,000 viewers across linear and streaming, up 23%.
MLS won’t align schedule with global counterparts in 2026, per report
A schedule change is "still on the table" for 2027.
Apple reportedly ‘caps the number’ of Inter Miami games Fox can air
Just two of Lionel Messi's games will appear on linear television this season.
Lionel Messi shines in rare linear television appearance
The game serves as a reminder of just how disappointing it is for fans that 94% of Messi's MLS games air on Apple TV.
MLS announces linear deals with Fox, TSN, and RDS, Leagues Cup deal with Univision
Fox and FS1 will combine to air 34 regular-season matches a year, plus eight playoff matches and the MLS Cup.
MLS Cup draws largest total audience in 25 years
LAFC's shootout win over the Philadelphia Union drew large viewership numbers.
FS1 to feature first all-female on-air team for a national U.S. professional men’s soccer broadcast in English
Byington, Slaton and Witham will call the D.C. United-New England Revolution match Sunday.
