MLS Cup delivers strong audience for Messi’s win despite college football competition
The league says Saturday's MLS Cup drew 4.6 million viewers globally.
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MLS Cup Playoffs viewership sees strong year-over-year growth
The league says its postseason matches are averaging 711,000 viewers across linear and streaming, up 23%.
MLS formally adopts European calendar, avoids postseason football conflicts
Just hours after news broke that MLS and Apple are removing the MLS Season Pass paywall beginning next...
MLS, Apple scrap MLS Season Pass, games to be available to all Apple TV subs in 2026
No longer will MLS fans need to pay a $99 annual subscription to watch games.
MLS, Apple TV drop Season Pass requirement for playoff matches
All Apple TV subscribers, regardless of if they purchased MLS Season Pass, will have access to this year's playoffs.
Apple TV head Eddy Cue: We want ‘end-to-end’ sports rights like MLS deal
"I can tell you we have not been in the bidding process to take chunks of sports."
David Samson skewers MLS after Don Garber reveals lackluster viewership
"How do you spin the fact that Messi is not providing the sort of increases that one would have expected?"
MLS commissioner Don Garber finally reveals Apple TV viewership
MLS Season Pass is averaging 120,000 unique viewers, though it's unclear exactly what that means.
Watch: Sacha Kljestan and Kaylyn Kyle get soaked by sprinklers during MLS All-Star pregame
"We're trying to dodge the water here, but the vibes are high!"
Apple is treating live sports as a vanity project
MLS offering ‘Sunday Night Soccer’ free on Xfinity
The move furthers MLS's prior partnership with Comcast.
MLS EVP Seth Bacon: ‘We’re really happy with where we are’ for Apple TV deal
MLS teams find unique way to put games on linear TV amid Apple deal
FC Dallas is the second MLS side to strike a tape-delay deal with a local broadcaster.
What do MLS’s international TV deals signal about Apple deal?
Sacha Kljestan talks playing in U.S. Open Cup with fellow MLS Season Pass analysts: ‘We just share such great memories.’
MLS team exec says league needs to ‘end the deal with Apple’
"I think we have to be on more linear outlets. We have to be on ABC, NBC, Fox more regularly..."
Apple reportedly ‘caps the number’ of Inter Miami games Fox can air
Just two of Lionel Messi's games will appear on linear television this season.
In big win for MLS fans, Apple TV launches on Android
The app is now available for download on the Google Play Store.
Did anyone actually watch the MLS Cup Final on Apple TV?
According to Nielsen, the impact of MLS Cup on Apple TV viewership was negligible leading us to ask whether anyone actually watched.
MLS Cup linear audience down massively on Fox in year two of Apple deal
More people tuned in for the second-tier USL Championship Final on CBS last month.
MLS commissioner Don Garber suggests Apple to blame for lack of viewership transparency
"I think that all of us would like to see more transparency."
Apple’s paywall is blunting Lionel Messi’s MLS impact in America
Lionel Messi shines in rare linear television appearance
The game serves as a reminder of just how disappointing it is for fans that 94% of Messi's MLS games air on Apple TV.
MLS exec says Apple deal ‘finally’ gives them a TV partner invested in league growth
"Finally, we have a media partner who seems vested in the growth and improvement of the league."
Taylor Twellman on non-soccer sports work: ‘I had a real hair up my *** to prove people wrong’
Taylor Twellman never thought he'd leave ESPN, but called leaving to be Apple's lead Major League Soccer analyst a "no-brainer."
