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Archives

MLS Sunday Night Soccer Apple TV+

MLS offering ‘Sunday Night Soccer’ free on Xfinity

The move furthers MLS's prior partnership with Comcast.

By Drew Lerner OnMay 15, 2025 0
Credit: Gary A. Vasquez-USA TODAY Sports

Apple

MLS EVP Seth Bacon: ‘We’re really happy with where we are’ for Apple TV deal

FC Dallas defender Nolan Norris

MLS teams find unique way to put games on linear TV amid Apple deal

FC Dallas is the second MLS side to strike a tape-delay deal with a local broadcaster.

By Drew Lerner OnApr 15, 2025 0
Credit: Gary A. Vasquez-USA TODAY Sports

MLS

What do MLS’s international TV deals signal about Apple deal?

Sacha Kljestan takes a corner kick for the Des Moines Menace in an April 3, 2024 U.S. Open Cup match. (Des Moines Menace.)

Apple

Sacha Kljestan talks playing in U.S. Open Cup with fellow MLS Season Pass analysts: ‘We just share such great memories.’

MLS Season Pass

MLS team exec says league needs to ‘end the deal with Apple’

"I think we have to be on more linear outlets. We have to be on ABC, NBC, Fox more regularly..."

By Drew Lerner OnMar 10, 2025 0
Inter Miami forward Lionel Messi

Apple reportedly ‘caps the number’ of Inter Miami games Fox can air

Just two of Lionel Messi's games will appear on linear television this season.

By Drew Lerner OnFeb 17, 2025 0
MLS

In big win for MLS fans, Apple TV launches on Android

The app is now available for download on the Google Play Store.

By Drew Lerner OnFeb 12, 2025 0
Dec 7, 2024; Carson, California, USA; LA Galaxy defender Maya Yoshida (4) lifts the Philip F. Anschutz trophy with teammates on the podium after defeating the New York Red Bulls in the 2024 MLS Cup at Dignity Health Sports Park. Mandatory Credit: Gary A. Vasquez-Imagn Images

Did anyone actually watch the MLS Cup Final on Apple TV?

According to Nielsen, the impact of MLS Cup on Apple TV viewership was negligible leading us to ask whether anyone actually watched.

By Matt Yoder OnDec 13, 2024 0
New York Red Bulls midfielder Emil Forsberg

MLS Cup linear audience down massively on Fox in year two of Apple deal

More people tuned in for the second-tier USL Championship Final on CBS last month.

By Drew Lerner OnDec 11, 2024 0
MLS Commissioner Don Garber

MLS commissioner Don Garber suggests Apple to blame for lack of viewership transparency

"I think that all of us would like to see more transparency."

By Drew Lerner OnDec 5, 2024 0
Credit: Sam Navarro-USA TODAY Sports

Apple

Apple’s paywall is blunting Lionel Messi’s MLS impact in America

Inter Miami CF forward Lionel Messi celebrates his second of two goals

Lionel Messi shines in rare linear television appearance

The game serves as a reminder of just how disappointing it is for fans that 94% of Messi's MLS games air on Apple TV.

By Drew Lerner OnOct 2, 2024 3
Inter Miami's Noah Allen in front of an AppleTV+ sideline board.

MLS exec says Apple deal ‘finally’ gives them a TV partner invested in league growth

"Finally, we have a media partner who seems vested in the growth and improvement of the league."

By Andrew Bucholtz OnMar 28, 2024 1
Taylor Twellman on The Awful Announcing Podcast with host Brandon Contes.

Taylor Twellman on non-soccer sports work: ‘I had a real hair up my *** to prove people wrong’

Taylor Twellman never thought he'd leave ESPN, but called leaving to be Apple's lead Major League Soccer analyst a "no-brainer."

By Sam Neumann OnFeb 23, 2024 0
MLS Apple TV+ Season Pass

MLS announces broadcast talent for second year of Season Pass

MLS360 will feature a new host in former WWE play-by-play man Kevin Egan.

By Reice Shipley OnFeb 16, 2024 2
Adrian Healey (R) and Michael Lahoud in 2021.

Adrian Healey says his run with MLS ‘has been ended’ after 25 years

"To fans and supp groups: Thank you. You are the best thing about this league. You all deserve so much more, so much better."

By Andrew Bucholtz OnDec 15, 2023 1
Art for Apple TV+'s "Messi Meets America" docuseries.

Apple TV+ reveals ‘Messi Meets America’ docuseries trailer, release date

The first three of six episodes of "Messi Meets America" will be released on Apple TV+ on Oct. 11.

By Andrew Bucholtz OnOct 2, 2023 2
Lionel Messi

Taylor Twellman was ‘so enthralled’ by Lionel Messi’s game-winner, he forgot he was calling the game

"The Hollywood screenwriters may be on strike, but I feel like they wrote one script, and that was for David Beckham.”

By Sam Neumann OnJul 24, 2023 0
Wayne Rooney speaks with MLS commissioner Don Garber on July 18.

MLS commissioner Don Garber disputes Wayne Rooney’s claim Apple staffers sat on bench during All-Star Game

After Rooney claimed "My staff got kicked out of their seats today by members of Apple," Garber said "It is not true that any members of Apple's staff were seated in the technical area."

By Andrew Bucholtz OnJul 20, 2023 4

Apple reportedly has an opt-out in their deal with MLS

Would Apple actually walk away from its MLS deal early?

By Joe Lucia OnMar 6, 2023 1
A DirecTV for Business/MLS Season Pass graphic.

DirecTV for Business adds MLS Season Pass, making MLS games available to bars, restaurants, hotels and more

"We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties."

By Andrew Bucholtz OnFeb 16, 2023 0
A T-Mobile MLS Season Pass graphic.

T-Mobile will give all customers a free year of Apple’s MLS Season Pass

T-Mobile subscribers will be able to get MLS Season Pass for free instead of $14.99 a month.

By Andrew Bucholtz OnFeb 16, 2023 1
The MLS Season Pass product on Apple TV.

MLS and Apple announce broadcast pairings, production plans

We now know which announcer pairings will be calling MLS Season Pass broadcasts.

By Andrew Bucholtz OnFeb 15, 2023 7
Cobi Jones at an Angel City FC match in 2022.

MLS and Apple announce 31 more on-air personalities, including Cobi Jones

We now know more of the figures who will be calling Apple's MLS coverage.

By Andrew Bucholtz OnJan 30, 2023 1

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