MLS on Apple Archives

Did anyone actually watch the MLS Cup Final on Apple TV?

According to Nielsen, the impact of MLS Cup on Apple TV viewership was negligible leading us to ask whether anyone actually watched.

MLS Cup linear audience down massively on Fox in year two of Apple deal

More people tuned in for the second-tier USL Championship Final on CBS last month.

MLS commissioner Don Garber suggests Apple to blame for lack of viewership transparency

"I think that all of us would like to see more transparency."

Nov 10, 2023; Lauderdale, FL, USA; Inter Miami forward Lionel Messi (10) kicks the ball against New York City during the first half at DRV PNK Stadium. Mandatory Credit: Sam Navarro-USA TODAY Sports

Apple

Apple’s paywall is blunting Lionel Messi’s MLS impact in America

Lionel Messi shines in rare linear television appearance

The game serves as a reminder of just how disappointing it is for fans that 94% of Messi's MLS games air on Apple TV.

MLS exec says Apple deal ‘finally’ gives them a TV partner invested in league growth

"Finally, we have a media partner who seems vested in the growth and improvement of the league."

Taylor Twellman on non-soccer sports work: ‘I had a real hair up my *** to prove people wrong’

Taylor Twellman never thought he'd leave ESPN, but called leaving to be Apple's lead Major League Soccer analyst a "no-brainer."

MLS announces broadcast talent for second year of Season Pass

MLS360 will feature a new host in former WWE play-by-play man Kevin Egan.

Adrian Healey says his run with MLS ‘has been ended’ after 25 years

"To fans and supp groups: Thank you. You are the best thing about this league. You all deserve so much more, so much better."

Apple TV+ reveals ‘Messi Meets America’ docuseries trailer, release date

The first three of six episodes of "Messi Meets America" will be released on Apple TV+ on Oct. 11.

Taylor Twellman was ‘so enthralled’ by Lionel Messi’s game-winner, he forgot he was calling the game

"The Hollywood screenwriters may be on strike, but I feel like they wrote one script, and that was for David Beckham.”

MLS commissioner Don Garber disputes Wayne Rooney’s claim Apple staffers sat on bench during All-Star Game

After Rooney claimed "My staff got kicked out of their seats today by members of Apple," Garber said "It is not true that any members of Apple's staff were seated in the technical area."

Apple reportedly has an opt-out in their deal with MLS

Would Apple actually walk away from its MLS deal early?

DirecTV for Business adds MLS Season Pass, making MLS games available to bars, restaurants, hotels and more

"We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties."

T-Mobile will give all customers a free year of Apple’s MLS Season Pass

T-Mobile subscribers will be able to get MLS Season Pass for free instead of $14.99 a month.

MLS and Apple announce broadcast pairings, production plans

We now know which announcer pairings will be calling MLS Season Pass broadcasts.

MLS and Apple announce 31 more on-air personalities, including Cobi Jones

We now know more of the figures who will be calling Apple's MLS coverage.

Mar 7, 2020; Seattle, Washington, USA; Seattle Sounders FC forward Jordan Morris (13) runs down a pass against the Columbus Crew during the second half at CenturyLink Field. Mandatory Credit: Jennifer Buchanan-USA TODAY Sports

Apple

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