MLS Cup delivers strong audience for Messi’s win despite college football competition
The league says Saturday's MLS Cup drew 4.6 million viewers globally.
The league says Saturday's MLS Cup drew 4.6 million viewers globally.
The league says its postseason matches are averaging 711,000 viewers across linear and streaming, up 23%.
According to Nielsen, the impact of MLS Cup on Apple TV viewership was negligible leading us to ask whether anyone actually watched.
More people tuned in for the second-tier USL Championship Final on CBS last month.
LAFC's shootout win over the Philadelphia Union drew large viewership numbers.
People in Portland and New York City will have the option to listen to their local radio broadcast of the MLS Cup final.
TSN averaged 748,000 MLS Cup viewers, while ABC averaged 823,000.
The MLS Cup was previously held in December on Saturdays without much sports competition. But moving it up a month meant that it had to shift to Sunday to not conflict with ESPN college football coverage, and that saw it go head-to-head with the NFL.
This year's final saw a 91 percent increase over last year.
"Frank had his last broadcast yesterday and was clearly busy with everything except his last game! We too had a different view this last time and therefore our sincere apologies."