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Barstool Sports' homepage on Jan. 23, 2018.

Barstool Sports gets $15 million more from Chernin Group, plans to double staff, expand Rough and Rowdy, launch branded alcohol

The new funding values Barstool at around $100 million overall. This latest $15 million investment will be used for all sorts of expansions, from hiring more staff to boosting their boxing promotion and maybe launching branded alcohol or bars.

By Andrew Bucholtz OnJan 23, 2018 2

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