Analyst: NBC at greatest risk of losing NFL package
If the NFL gets an offer it can't refuse from a streamer, NBC may not have the capacity to match to keep Sunday Night Football.
If the NFL gets an offer it can't refuse from a streamer, NBC may not have the capacity to match to keep Sunday Night Football.
"The password sharing of all these products is really pervasive."
The analyst also suggests there might be one floor during NFL season, and one floor for the rest of the year.
"I know they're not -- yes, Sunday Ticket, they're paying for content -- they're not considered a sports rights bidder, but they really have potential to be very disruptive here."
For years, as consumers continue to cut the cord in favor of streaming alternatives, the parlor debate among...