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Flyers for Gronk Beach After Dark.

Rob Gronkowski bringing Gronk Beach to ‘WrestleMania’ in Las Vegas

"We have taken everything you love about Gronk Beach and turned it up to 11."

By Andrew Bucholtz OnMar 25, 2025 0
Guy Fieri on a float at his “Guy Fieri’s Flavortown Tailgate,” in partnership with Medium Rare. (Alive Coverage for Medium Rare.)

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How Medium Rare took Sports Illustrated, Shaq, and Guy Fieri’s brands to the public at Super Bowl LIX

A photo from the 2024 edition of "SI The Party."

Sports Illustrated bringing back ‘SI The Party’ for Super Bowl LIX

This fits with several of SI owner Authentic Brands Group's initiatives to leverage the brand beyond just its written content.

By Andrew Bucholtz OnDec 16, 2024 0
An image for the Roommates Show Block Party, set for Sept. 7, 2024 in New York City.

Jon Stewart, Action Bronson involved in Josh Hart and Jalen Brunson’s live podcast this fall

"We can’t wait to bring The Roommates Show to life like never before."

By Andrew Bucholtz OnJul 16, 2024 0
Rob Gronkowski at the 2023 Gronk Beach event.

Rob Gronkowski brings Gronk Beach to Vegas for Super Bowl LVIII

Gronk Beach will be seen again at this Super Bowl.

By Andrew Bucholtz OnJan 19, 2024 1
Machine Gun Kelly at Sports Illustrated: The Party in 2023.

Sports Illustrated’s ‘SI The Party’ returns to Super Bowl weekend, continues Authentic Brands branding push

This party reflects a lot of what Authentic is trying to do with SI.

By Andrew Bucholtz OnJan 4, 2024 1
Travis Kelce at his Kelce Jam event.

Travis Kelce talks inaugural Kelce Jam: ‘When I was drafted, there was nothing fun to do afterwards.’

"At this point in my career, I'm over just putting my name on things. I love being an entrepreneur and being able to build with my partners."

By Andrew Bucholtz OnApr 29, 2023 0
Posters for Medium Rare events on Super Bowl weekend.

Medium Rare’s Tatum Mannion talks Super Bowl ‘weekend takeover’ events with Guy Fieri, Gronk, Shaq, and SI

"Most of the events and properties that we put on are really just born out of the idea of creating true joint venture businesses."

By Andrew Bucholtz OnFeb 10, 2023 0

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