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Sports Illustrated bringing back ‘SI The Party’ for Super Bowl LIX
This fits with several of SI owner Authentic Brands Group's initiatives to leverage the brand beyond just its written content.
Jon Stewart, Action Bronson involved in Josh Hart and Jalen Brunson’s live podcast this fall
"We can’t wait to bring The Roommates Show to life like never before."
Rob Gronkowski brings Gronk Beach to Vegas for Super Bowl LVIII
Gronk Beach will be seen again at this Super Bowl.
Sports Illustrated’s ‘SI The Party’ returns to Super Bowl weekend, continues Authentic Brands branding push
This party reflects a lot of what Authentic is trying to do with SI.
Travis Kelce talks inaugural Kelce Jam: ‘When I was drafted, there was nothing fun to do afterwards.’
"At this point in my career, I'm over just putting my name on things. I love being an entrepreneur and being able to build with my partners."
Medium Rare’s Tatum Mannion talks Super Bowl ‘weekend takeover’ events with Guy Fieri, Gronk, Shaq, and SI
"Most of the events and properties that we put on are really just born out of the idea of creating true joint venture businesses."
