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Archives

Howie Schwab on Stump the Schwab

Mark Shapiro recalls meeting ‘genius’ Howie Schwab and launching ‘Stump the Schwab’

"He's going on and on and on, and I just realized, it kind of hit me, this guy, he's a genius. Like, he's a savant."

By Brendon Kleen OnMay 5, 2025 0
Alex Pereira fights Magomed Ankalaev

UFC, ESPN reportedly ‘motivated’ to continue partnership

Amazon and Netflix are expected to take meetings with the MMA promotion as well.

By Drew Lerner OnApr 15, 2025 0
Former Cleveland exec. Mark Shapiro says "Moneyball" got it wrong, from the front office dynamics to who was actually in charge.

MLB exec Mark Shapiro still frustrated by ‘Moneyball’ portrayal

"How come Brad Pitt played Billy Beane, and you got Reed Diamond playing you?"

By Sam Neumann OnApr 11, 2025 0
Max Kellerman

Former ESPN exec recalls Max Kellerman’s ‘Around the Horn’ departure: ‘He wanted too much money!’

"I don’t know if at the time he... thought ultimately we’d cave and he was too integral to the success of the show, but we didn’t believe that was the case."

By Sean Keeley OnMar 15, 2025 0
Tony Reali Around the Horn cancellation

Prior to launch, ESPN sales team thought ‘Around the Horn’ would ‘never do ratings’

"All the sales guys were telling us, 'It's gonna hurt SportsCenter. We can't sell it. It'll never do ratings. It'll never hit critical mass.'"

By Drew Lerner OnMar 11, 2025 0
Mark Shapiro on Stephen A Smith

Stephen A. Smith’s agent says he will not run for president

"He's going to continue to entertain those conversations, but he will not run for president."

By Brendon Kleen OnMar 7, 2025 0
Nov 16, 2024; New York, NY, USA; Jon Jones (red gloves) fights Stipe Miocoic (blue gloves) in the heavyweight bout during UFC 309 at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images

TKO’s Mark Shapiro: UFC’s future on pay-per-view is ‘flexible’

"Life has changed on the pay-per-view front."

By Ben Axelrod OnMar 4, 2025 0
Vince McMahone, Dana White, WWE, UFC, TKO

TKO nearing partnership with Saudi Arabia for boxing promotion

"It’s the right strategic place for us to be."

By Ben Axelrod OnFeb 28, 2025 0
Jan 27, 2024; St. Petersburg, FL, USA; Drew McIntyre kicks CM Punk during the Men’s Royal Rumble match at Tropicana Field. Mandatory Credit: Joe Camporeale-USA TODAY Sports

WWE no longer interested in legalizing betting on matches

"It just doesn't jive."

By Ben Axelrod OnNov 7, 2024 0
Charles Jourdain (red gloves) fights Victor Henry (blue gloves)

TKO’s Mark Shapiro: UFC could have multiple partners in next media rights deal

"I mean, there's a lot of options here, we're going to explore all of them."

By Drew Lerner OnNov 7, 2024 0
Before "PTI" became a sports institution, it almost wasn't, as ESPN struggled to convince Tony Kornheiser to join the show.

Former ESPN exec Mark Shapiro reveals Mike Lupica turned down ‘PTI’

"Mike was not interested in doing a daily show."

By Sam Neumann OnAug 30, 2024 4
When ESPN took over "Monday Night Football" from ESPN, former exec Mark Shapiro nearly nabbed Troy Aikman to replace John Madden on the call. Photo Credit: John David Mercer-US PRESSWIRE Copyright © 2006 John David Mercer

Former ESPN exec Mark Shapiro reveals pursuit of Troy Aikman to replace John Madden for ‘Monday Night Football’

"What went wrong is, I couldn't close the deal with Aikman."

By Brendon Kleen OnAug 29, 2024 0
A logo for TKO Group Holdings, the company formed by the merger between WWE and UFC.

TKO President Mark Shapiro: Sports rights are ‘as hot as I’ve seen’

"But it is about timing."

By Ben Axelrod OnAug 8, 2024 0
ESPN Fox TNT Sports

Endeavor’s Mark Shapiro: ESPN-Fox-WBD streaming bundle ‘a big nothing’

"You're going to be missing a lot of stuff that's on NBC and CBS. So why would I get it?"

By Ben Axelrod OnMar 6, 2024 1
Feb 17, 2024; Anaheim, California, USA; Alexander Volkanovski fights against Ilia Topuria during UFC 298 at Honda Center. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Endeavor president Mark Shapiro: UFC is now one of the four major sports

"UFC is now not only mainstream, it's one of the four majors."

By Ben Axelrod OnMar 6, 2024 7
Apr 2, 2023; Inglewood, CA, USA; Paul Heyman and Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit: Joe Camporeale-USA TODAY Sports

TKO exec: WWE could wait until night before current ‘Raw’ deal expires to make new TV deal

"We can be flexible, we can be patient. Our job is to maximize the rights value of Raw."

By Ben Axelrod OnDec 6, 2023 0
A graphic for ESPN’s “Playmakers.” (L’Equipe.)

ESPN

Looking back at ESPN’s scripted sports content, from ‘A Season on the Brink’ to ‘Playmakers’ and ‘Tilt’

ESPN

“Consider them rolled”—A look back at the Big Ten-ESPN meeting that changed sports media and college football forever

The Blue Jays' Mark Shapiro with his dog, Cleoh.

Toronto Blue Jays’ president Mark Shapiro had his dog Cleoh pop up in the middle of his press conference

Shapiro's press conference had a surprising guest come into frame.

By Andrew Bucholtz OnOct 18, 2021 0

Papa John Schnatter says former ESPN exec Mark Shapiro should be in jail, promises “day of reckoning”

Papa John also claims to have eaten 40 pizzas in 30 days, which could go a long way towards explaining his aesthetic.

By Jay Rigdon OnNov 26, 2019 5

ESPN

Awful Classics: 15 years has done little to stifle our obsession with ESPN’s Playmakers

We’re at the part of the story where Papa John accuses his board, including WME-IMG’s Mark Shapiro, of being sex creeps

Our divorced pizza dad is back with more disturbing allegations in his attempt to get back at mom.

By Sean Keeley OnSep 4, 2018 1
John Skipper

John Skipper’s abrupt exit opened the door for ESPN to strike a UFC deal

Skipper reportedly "wasn’t a fan of the sport and didn’t believe it fit into ESPN’s schedule."

By Andrew Bucholtz OnJul 9, 2018 1
HBO's Being Serena series premieres in May.

HBO unveils teaser trailer and details for “Being Serena,” a five-part behind-the-scenes documentary series on Serena Williams

"Being Serena" will air Wednesdays on HBO beginning May 2.

By Andrew Bucholtz OnMar 26, 2018 0

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