Lucy Rohden Archives

Online Outlets

Lucy Rohden of Wave Sports + Entertainment talks Super Bowl, TikTok, and sports comedy: “This is content for fans by fans.”

"If you're making TikTok content, it's not a matter of if you go viral, it's when you go viral. It just embraces creative people and doesn't care about where you're from, what you look like."

Instagram

Wave Sports + Entertainment’s Mack Sovereign talks shift to more original content and deals with creators

"We had at least hypothesized that talent is a way to develop that deeper relationship with that audience, putting a face to the brand to really make it feel like there is a voice and a personality that is behind the page, and helping separate ourselves from the ocean of football information that gets shared online."