ESPN shifts upfront pitch focus from shots at digital competitors to reminding advertisers of live viewing, but is that overkill?
Talking about how much ESPN content is consumed live is nice, but advertisers might be sick of that message by now.
Talking about how much ESPN content is consumed live is nice, but advertisers might be sick of that message by now.
Reporting is a dangerous job, don't let anyone tell you otherwise
This fan in his tracksuit and eyepatch certainly made an impact.
Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.
Apparently, the no calls on live TV rule doesn't apply to Schefter either.