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Archives

Kenny Mayne promoted ESPN's live programming at last year's upfronts as the "angel of advertising." We'll see what he'll do this year.

ESPN shifts upfront pitch focus from shots at digital competitors to reminding advertisers of live viewing, but is that overkill?

Talking about how much ESPN content is consumed live is nice, but advertisers might be sick of that message by now.

By Andrew Bucholtz OnMay 14, 2018 1

Soccer players try to nail ESPN reporter with a ball in the middle of a live hit

Reporting is a dangerous job, don't let anyone tell you otherwise

By Matt Lichtenstadter OnJan 25, 2018 0
An Eagles' fan yelled Big Dick Nick on live TV Sunday..

Eyepatch-wearing Eagles’ fan shouts “Wentz goes down, Big Dick Nick steps the f*ck up!” on live TV

This fan in his tracksuit and eyepatch certainly made an impact.

By Andrew Bucholtz OnJan 22, 2018 4
Nielsen

Nielsen hasn’t counted hundreds of thousands of live sports viewers over streaming delays, costing networks tens of millions

Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.

By Andrew Bucholtz OnDec 7, 2017 0
Adam Schefter takes a call.

Adam Schefter takes a phone call on live TV during a SC6 appearance

Apparently, the no calls on live TV rule doesn't apply to Schefter either.

By Andrew Bucholtz OnNov 2, 2017 10

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