LIV Golf CEO: Scrutiny league gets is ‘well-deserved’
Scott O'Neil sees LIV's failure to catch on in the United States as a legitimate concern.
Scott O'Neil sees LIV's failure to catch on in the United States as a legitimate concern.
Perhaps it'll rebrand as LXXII Golf.
The Saudi-funded tour's new broadcast agreement with Fox did little to improve viewership.
“Don’t judge me. Don’t judge what LIV was truly all about.”
"I said, 'The answer's no. Please don't tell me how much the offer is. Unless it's $100 million."
"Maybe they shouldn’t get a deal done."
Greg Norman is stepping away from LIV Golf. The Shark helped to found the renegade golf league four...
"Their product is terrible."
"It's a self-fulfilling prophecy, talking about the lack of freedom ― talking about the lack of tolerance, all of the things that regime is known for plays a factor in what just took place."
"I think they have found a little bit of a niche."
"I just think golf needed to tweak itself. I think it needed a new energy. It needed to get younger. And I think that's what LIV provides."
"The move there by the tour could be seen as an olive branch being extended to President Trump."
Head-to-head, the PGA Tour is averaging audiences about 18 times larger than LIV Golf.
Could the PGA Tour possibly wait out LIV Golf as contracts of its top stars expire over the next year?
Fresh off winning the PGA Championship, Scottie Scheffler did not hold back his true feelings about PGA Tour-LIV merger talks.
LIV Mexico averaged just 110,000 viewers on FS1 while the PGA Tour, which aired two hours of replays, averaged 1.63 million viewers.
PGA Tour player Wesley Bryan has been suspended by the tour for playing in a LIV YouTube event hosted by Grant Horvat.
"The Masters is such a fantastic tournament, but not having Bryson DeChambeau in a featured group today was a big mistake."
The final round of the PGA Tour outdrew LIV Golf's audience by over a million viewers.
How likely could LIV, whose viewership was recently outdrawn 1oo-to-1 by the PGA, win the day?
"You've got these couple of guys getting paid an absolute fortune, and they haven't moved a needle."
Men's professional golf seems no closer to reunification now than it was years ago.
Greg Norman praised Tiger Woods and Rory McIlroy for TGL's first season success, especially pumping more dollars into golf.
3.6 million people watched the final round of the Players Championship while just 34,000 tuned in for LIV Singapore.