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Wave Sports + Entertainment’s Mack Sovereign talks shift to more original content and deals with creators

"We had at least hypothesized that talent is a way to develop that deeper relationship with that audience, putting a face to the brand to really make it feel like there is a voice and a personality that is behind the page, and helping separate ourselves from the ocean of football information that gets shared online."

By Andrew Bucholtz OnDec 9, 2021 0

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