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Lucy Rohden of Wave Sports + Entertainment talks Super Bowl, TikTok, and sports comedy: “This is content for fans by fans.”

"If you're making TikTok content, it's not a matter of if you go viral, it's when you go viral. It just embraces creative people and doesn't care about where you're from, what you look like."

By Andrew Bucholtz OnFeb 8, 2022 0
Instagram

Wave Sports + Entertainment’s Mack Sovereign talks shift to more original content and deals with creators

"We had at least hypothesized that talent is a way to develop that deeper relationship with that audience, putting a face to the brand to really make it feel like there is a voice and a personality that is behind the page, and helping separate ourselves from the ocean of football information that gets shared online."

By Andrew Bucholtz OnDec 9, 2021 0

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