WNBA’s national TV viewership was up more than 20 percent over last season
The league said it had the most total unique viewers since 2008.
The league said it had the most total unique viewers since 2008.
Though the two sports didn't go head to head, the WNBA drew more viewers.
"We are constantly looking for ways to elevate women in sports, and WNBA Friday Night Showcase on ION will bring the excitement of women’s basketball to even more people."
How Scripps treats the WNBA may not be the lead storyline in 2023, but it’ll be just as important as any game we see all season.
"Where we think there’s a fit with our local footprint and league or a series of teams, we’re absolutely ready to do a deal."
Scripps Sports' first national media rights deal is with the WNBA.
“We see the right live sports as an unparalleled opportunity to drive the value of our linear television streams even higher."
While there is potential in Scripps Sports, ION's broadcast strategy will need to be revamped for it to succeed.
A new player is entering the market for local sports.