FIFA officials reportedly ‘torn’ on long-term future of hydration breaks
"The organization continues to field complaints about the stoppages, particularly from abroad."
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Hydration breaks will be ‘key topic’ in future soccer media rights negotiations, per report
"How determined are the clubs within the leagues to maintain their TV revenues versus doing something that is really going to piss off their fans?"
John Skipper calls out Gianni Infantino over World Cup hydration breaks: ‘He is so full of sh*t’
"I don't think that's an innovation that makes the game better."
Analysis: Just 1-3% of Fox viewers tune out during World Cup hydration breaks
Telemundo, which is not airing full-screen ads during hydration breaks, has actually grown its audience between two and three percent during the stoppages in play.
Gianni Infantino denies profit motive for hydration breaks: ‘There is no additional revenue’
The FIFA president claimed the stoppages are purely about player welfare.
FIFA’s World Cup hydration breaks are probably here to stay
"I think the amount of money made here will catch FIFA's attention."
Megan Rapinoe criticizes World Cup hydration breaks: ‘So antithetical to the sport’
"It's really an unnatural part of the game."
Fox likely making upwards of $250M on hydration break ads during World Cup
The network will likely cover more than half of the $485 million it paid FIFA for World Cup rights from hydration break ads alone.
Alexi Lalas defends Fox’s commercials during hydration breaks
"There will be a generation whose version of the beautiful game includes quarters."
Virgil van Dijk: World Cup hydration break commercials are ‘not great’ for TV viewers
"...I think you have to look at it every game, separately, in my opinion."
Viral Jürgen Klopp quotes on World Cup hydration breaks are fake
Jürgen Klopp never called World Cup hydration breaks a "golden cage built for sponsors."
Fox botches hydration breaks in World Cup opener, returns late to game action
Awful Announcing sent an inquiry to Fox asking how Thursday's mishap occurred, but the network declined comment.
