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Archives

Good Good logo president Matt Kendrick

CEO and President of Good Good no longer with company after weekslong ad scandal

Good Good CEO and cofounder Matt Kendrick "decided to step down," according to an internal memo.

By Tyler Lauletta OnSep 2, 2026 0
Callaway, Good Good logos

Callaway, Good Good Golf both make firings after ad controversy

Both Good Good and Callaway have parted ways with employees after the disastrous ad that left both companies scrambling.

By Matt Yoder OnSep 1, 2026 0
Good Good Callaway

Good Good CEO Matt Kendrick says marketing team behind controversial Callaway ad has been removed

"We removed people responsible for the ad."

By Sam Neumann OnAug 28, 2026 0
Big Break Good Good

Golf Channel cancels season of Big Break x Good Good amid controversy

"...Golf Channel will not be able to complete this season of Big Break as planned."

By Sean Keeley OnAug 27, 2026 0
Good Good Championship

Good Good Golf’s bad bad week continues as they step away as PGA Tour event sponsor

"We remain committed to earning back trust, and we hope to work together in the future."

By Sean Keeley OnAug 27, 2026 0
Good Good Callaway ad

Callaway severs multi-year partnership with Good Good, pledges $1M to preventing violence against women

"Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”

By Qwame Skinner OnAug 27, 2026 0
Garrett Clark

Good Good Golf co-founder responds to backlash over controversial ad

"I thought it was the worst ad known to man."

By Megan Armstrong OnAug 26, 2026 0
Big Break is returning to Golf Channel in collaboration with Good Good

Golf Channel postpones ‘Big Break x Good Good’ in wake of Callaway ad controversy

"This will allow for necessary production updates following a request from one of the show's sponsors to remove its branding from the series."

By Sean Keeley OnAug 25, 2026 0
PGA Tour CEO Brian Rolapp on Good Good Golf Callaway ad

PGA Tour CEO Brian Rolapp ‘disappointed’ in Good Good’s handling of ‘concerning’ Callaway ad

"I think their initial response was very disappointing. It was a bit defensive and late."

By Brendon Kleen OnAug 25, 2026 0
Good Good Callaway

Callaway deletes controversial Good Good golf ad

"The worst golf club ad ever made. What in the world were they thinking?"

By Matt Yoder OnAug 22, 2026 0

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