Report: UNC’s First Four win saw increased viewership total from 2024 game in same time slot
While their inclusion was debated, the Tar Heels drew a big audience.
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Jon Rothstein proposes interesting tweak to NCAA’s First Four
Rothstein wants to make the First Four exclusively for the last eight at-large teams.
NCAA Tournament First Four viewership up double digits from 2023
The First Four set the 2024 NCAA Tournament off to a hot start.
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TV and Streaming Viewing Picks for March 15, 2023: how to watch NCAA Men’s and Women’s First Four
The 2nd half of the NCAA Men's First Four airs on truTV and the start of the NCAA Women's Tournament tips off on ESPNU tonight
TV and Streaming Viewing Picks for March 14, 2023: how to watch NCAA Men’s First Four
The NCAA Men's Tournament gets underway tonight with the First Four live from Dayton, OH on truTV
The NCAA Tournament’s “First Four” games set a viewership record, helped by two games airing on TBS rather than truTV
Michigan State-UCLA (which averaged 3.15 million viewers) and Drake-Wichita State (which averaged 2 million viewers) both aired on TBS rather than truTV, which was part of the First Four setting an overall viewership record.
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