Disney exec tempers expectations for ESPN direct-to-consumer ad sales
"In terms of the long-term growth of the business, it still has to be adopted, it still has to be used."
"In terms of the long-term growth of the business, it still has to be adopted, it still has to be used."
It makes some sense from a branding standpoint, but it's not even as cool as "Flagship."
ESPN will totally unveil their DTC service next week as the company experienced a mixed bag in earnings for Q1.
"This might be the biggest move since getting the full season of the NFL."
"We will be making all of our channels, all of our content, available direct-to-consumer for the first time."
The network is eyeing a "flood the zone" strategy to marketing its streamer.
Have we gotten our first hint at what ESPN's Direct-to-Consumer streaming platform will be when it launches later this year?
A partnership would give ESPN the ability to stay involved with MLB after its opt out.
When News Corp. chairman Lachlan Murdoch revealed Fox's plans for its own streaming service, the idea of a partnership with ESPN effectively died according to Puck's John Ourand.
ESPN has a unique idea for trying to make their upcoming Flagship streamer a true destination for sports fans.
"The goal all along with ESPN is to make it as accessible as possible."
ESPN wants to build "the ultimate sports destination" on digital platforms for fans. That means more than just buying live sports rights.
Where will sports media go in 2025? We talked to a variety of experts, analysts, and insiders to take stock of what the future holds.
"We will know what our sports fans, what our customers are consuming, and as a result, we will have the ability to present to them a more compelling digital sports experience."
"I don’t think I’ve ever been more excited than anything I’ve been attached to or worked on."
ESPN's global revenue increased 1% year-over-year.
"Fox's decision to sublicense content where it's not part of the ultimate distribution is very different in the eyes of the regulators than ESPN simply licensing in this content."