Apple claims to beat ESPN in F1 viewership without any proof
Apple says they surpassed ESPN's viewership totals for the Australian Grand Prix, you just have to trust them.
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Apple’s Eddy Cue rips fragmentation in sports media: ‘We’ve gone backwards’
"You used to buy one subscription, your cable subscription, and you got pretty much everything they had."
Apple TV head Eddy Cue: We want ‘end-to-end’ sports rights like MLS deal
"I can tell you we have not been in the bidding process to take chunks of sports."
Apple SVP Eddy Cue calls MLS Season Pass ‘huge success,’ doesn’t take questions
"We don’t share specific subscription numbers, but I can tell you we’re certainly doing much better than we had forecasted."
