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The MNF Genesis halftime show.

ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments

This is a very different ad approach, which may help ESPN retain some halftime viewers.

By Andrew Bucholtz OnSep 10, 2018 15
Ed Erhardt (L) and Sage Steele in December 2017.

ESPN head of ad sales Ed Erhardt is retiring, Disney’s Rita Ferro will pick up his duties, a further shift of power from...

Erhardt's ad sales responsibilities will go to Disney's Ferro, a further sign of increased Disney-ESPN integration.

By Andrew Bucholtz OnSep 5, 2018 2
Ads like this Aaron Rodgers State Farm one might be modified with stats or not run at all thanks to "real-time product placement" modification possibilities.

ESPN’s proposed “real-time product placement” for ads might be better as outcome alteration than stat insertion

Putting stats into ads might have some merit, but there might be a bigger long-term boost from altering which ads with athletes air depending on how the game is going.

By Andrew Bucholtz OnAug 21, 2018 4

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