The Athletic is leaning into live blogs and video to fight AI scraping
"The one thing that AI isn't as good at is the live experience."
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After promises to “disrupt the way that advertising works” and avoid repeated car ads, DAZN Italy is…showing repeated car ads
DAZN's testing out different advertising approaches in different countries. In Italy, that's been repeated Volkswagen ads.
Two-thirds of Bleacher Report revenues come from app/social, not website, commerce/licensing may boost non-site revenues further
A whole lot of Bleacher Report's revenues are coming from sources other than its website, and the site's looking to expand that even further.
Facebook mid-roll video ads aren’t making much money for publishers, posing sports issues
“They are paying literal pennies in CPMs."
